Free Guides

Pest Control Branding

The ULTIMATE Guide To Pest Control Branding

Jonas Olson shares how Pest Badger built one of the most recognizable brands in the industry using a mascot, custom truck wraps, and a name homeowners actually remember.

pest control offers

The ULTIMATE Guide To Pest Control Offers

Jonas Olson breaks down how to structure service plans, pricing, and promotions that make homeowners say yes on the spot instead of shopping around.

traditional marketing for pest control

The ULTIMATE Guide To Traditional Marketing For Pest Control

Jonas Olson shares the door-to-door scripts, routing strategies, and traditional marketing tactics that helped him build Pest Badger from scratch before spending a dollar on digital ads.

local seo for pest control companies

The ULTIMATE Guide To Pest Control SEO

Dan Leibrandt breaks down the Google Business Profile, citations, reviews, and on-page SEO strategies that get pest control companies ranking at the top of Google in their local markets.

pest control social media

The ULTIMATE Guide To Social Media For Pest Control

Jonas Olson reveals the exact content strategy and platform priorities behind Pest Badger’s 150,000 YouTube subscribers and how any pest control company can turn social media into a real lead machine.

facebook marketing for pest control

The ULTIMATE Guide To Facebook Marketing For Pest Control

Jake Sheldon breaks down how to find the right local Facebook Groups, what to post, and how to turn community engagement into booked jobs without spending a dollar on ads.

google ads for pest control

The ULTIMATE Guide To Google Ads For Pest Control

Dan Leibrandt covers the keyword strategy, match types, bidding, and tracking setup that separates profitable Google Ads campaigns from ones that just burn budget.

Paid Directories for Pest Control

The ULTIMATE Guide To Paid Directories For Pest Control

Dan Leibrandt shares which platforms generate the highest-quality pest control leads, how to optimize your profile for conversions, and why most companies fail on directories simply because they quit too soon.

pest control facebook ads

The ULTIMATE Guide To Facebook Ads For Pest Control

Jake Sheldon walks through the campaign objectives, budgets, creative, and targeting framework he uses to generate pest control leads for $2 to $3 each across multiple home service businesses.

pest control conversion rate optimization

The ULTIMATE Guide To Conversion Optimization For Pest Control

Dan Leibrandt reveals the landing page, offer, and trust signal changes that turn pest control website traffic into paying customers with a higher ROI than almost any other marketing investment.

how to automate pest control business

The ULTIMATE Guide To Pest Control Automation

Jake Sheldon reveals the speed-to-lead workflows, six-call sequences, and Go High Level pipelines that took his Facebook lead close rate from 15 percent to over 40 percent.

Aaron Huskey on Pest Control Success Stories podcast

Added $210k in Revenue in One Year

Jonas Olson shares the upsell philosophy, referral programs, and first impression systems that keep pest control customers loyal for years and dramatically increase revenue per account.

Jorel Solis on Pest Control Success Stories podcast

Doubled Customers After Joining Program

Jonas Olson breaks down the exact metrics that matter at every stage of pest control growth, from cost per lead and close rate to customer acquisition cost and technician productivity.

John Stopka on Pest Control Success Stories podcast

From $150 Cost Per Lead To $10-15 CPL

Jake Sheldon covers hiring virtual assistants, building training systems, and delegating marketing so pest control owners can step out of the day-to-day and actually scale.

Aaron Huskey on Pest Control Success Stories podcast

Added $210k in Revenue in One Year

Jonas Olson shares his step-by-step process for finding off-market deals, evaluating companies, and integrating acquisitions without losing customers.

Frequently Asked Questions

Are these guides really free?
Yes, every guide on this page is completely free. There is no email opt-in, no paywall, and no upsell required to read them. We put these together to share what is actually working for the pest control companies in our program, and we want as many operators as possible to benefit from them.
These guides were written by Jonas Olson, Dan Leibrandt, and Jake Sheldon. Jonas built Pest Badger from scratch into a recognizable brand with 150,000 YouTube subscribers. Dan runs paid acquisition and SEO for multiple seven-figure home service businesses. Jake handles automation and Facebook ads, generating pest control leads at $2 to $3 each. Everything in these guides comes from work they have actually done in real pest control companies.
These guides are written specifically for pest control company owners, operators, and marketing managers. Whether you are a solo operator trying to land your first hundred customers or a multi-location company looking to scale past seven figures, you will find tactics here that apply to your stage of business.

It varies by business, but the biggest wins came from Facebook groups, Facebook ads, pricing restructuring, local service ads, and automation. Steve Delaney made $12,000 in a single afternoon using a Go High Level campaign. Jesse credited Facebook groups for blowing up his phone with leads. Nick completely restructured his pricing and subscriptions based on what Jonas and Jake taught him. The program covers all of it, and the weekly calls help you figure out what to prioritize for where your business is right now.

Book a call with our team. We’ll walk you through the program, hear where your business is at, and see if it’s a good fit. If it’s not, we’ll tell you. If it is, we’ll show you exactly how to get started.

Pest Control Millionaires event photo