Best Facebook Groups for Pest Control: How I Generate Hundreds of Leads from 178 Groups

Finding the best Facebook groups for pest control lead generation is one of the smartest free marketing moves you can make. I’m in 178 Facebook groups.

People think I’m crazy when I tell them that. But here’s the thing: this strategy has generated hundreds of accounts for pest control companies without spending a single dollar on ads.

I’m Jake Sheldon, co-founder of Pest Control Millionaires, and I’ve seen this work across dozens of pest control companies. Joining the right Facebook groups for pest control companies can generate hundreds of free leads every month. Let me show you exactly how to find and use the best Facebook groups.

Why Facebook Groups Matter

Number one, for the people reading this, you need to be doing them because they’re free. It doesn’t cost any money. I would say that’s number one.

Number two is you’re getting your brand out there to potentially tens or even hundreds of thousands of people. Again, this is free marketing.

That’s why I believe every single service-based business should be doing Facebook groups because it’s free and it gets your brand out there very, very quickly.

How to Find the Best Groups

I get this question a lot and I would say you do want to be specific with the group, but you also want to get volume out there and test, test, test.

We talk about that a lot. It’s just testing a lot and making sure you’re doing that.

The Groups That Work Best

The groups that I’ve gotten the best results from are typically:

• Your community groups
• Your entrepreneur groups
• Your business owner groups
• Local mom groups
• Dog walking groups

Those are fantastic to get into.

The Groups to Avoid

The groups I would stay away from that aren’t typically going to be the best are going to be your buy, sell, trade groups. Those aren’t going to be really what you’re looking for.

Any group under 300, unless it’s hyper-local, is typically not going to be great either for you. You typically wouldn’t have enough population in the group where there’s some engagement, people are seeing it.

So those would be the groups that I would stick to that I’ve seen the best results from.

How to Actually Find These Groups

Facebook has a search section of course, and there are quite a few people who don’t know this: you can search by people, by groups, by pages.

When you go to search the group, say you’re in Dallas, Texas, you can actually search Dallas networking group, Dallas realtors, Dallas local mom groups.

You can actually search those things, click groups, and it’s going to pull up all those groups in your local area.

Be Specific with Your Search

Now you do want to be specific with your search terms in Facebook because sometimes they will not pop up.

I talk to some people and they’re like, “Hey, I can’t find any groups here in my area.” I’m like, “Okay, are you searching your city name or your suburb name before?” And they’re like, “No.”

I’m like, “Okay, well go ahead and try that real quick.” And it actually will pop up if you’re a little bit more specific.

I’m not sure why it does that, but you do want to be specific in your search term.

You want to make a list of all your suburbs everywhere in your area. And that way you’re making sure you’re finding all the valuable groups that you can post in.

How to Get Into These Communities

Some of them don’t want people selling, or at least not super outright. Public groups let anyone in. Private ones ask questions first, and if you live in the area, answer honestly and you’re in.

Now for some of you reading this, they do have some very, very specific questions to get into these groups. And it can be pretty difficult.

Ask the Admin, and Let Your Clients Vouch for You

For a town you serve but don’t live in, message the admin and be upfront. Say you run a local pest control company and you’re there to help people, not to pitch. A lot of admins will say yes.

Don’t borrow a client’s, friend’s or family member’s address to get past the questions. If the admin finds out, you’re removed, and this whole strategy runs on people trusting you.

Your clients can open doors for you in a better way. Ask happy clients who are already in those groups to give you a shout out when someone asks for a pest control recommendation.

So now it’s not you posting about your service. It’s actually the client shouting you guys out.

And it’s like a referral. It’s like the best thing you can do. And you can get a lot of people to do this.

So get into as many groups as you honestly can, because you want to do volume. Volume is so important when you do this.

How Many Groups Should You Join?

The problem I see with people not getting the results that they’d like from this: they’re like, “Hey Jake, I joined five groups and I’ve been posting all the time in these and I’m not really getting anything.” Well, I’m in 178 groups. So I’m in a lot of groups.

Now this might seem crazy to a lot of you reading this, but we do 10 posts per day in 10 groups.

It’s one post per day. Sorry, one post in a group and you only would do that one time per week. Because you don’t want to over-post.

The 50 Group Rule

Kirk Slack counted his reach one day and a single cross-posted photo was landing in front of an additional 175,000 people in Tyler, Texas. That only works because he is in a lot of groups.

Couri Leuschner does the same thing outside of pest control. He posts into roughly 100 local groups every week and it brought him 40 to 50 new clients in a single year at a $3,000 average ticket.

That’s the reason why you need a lot of groups. I would actually recommend 50 if you can. If you can’t, some of you reading this may have smaller areas, so just join as many groups as you can.

But if you’re in a city with 100,000 people or more, you’re going to have 50 groups that you can join.

And so you can do 10 groups per day, five days a week. And you’re at least 200 posts per month.

200 posts a month, that’s going to add up and you’re going to get leads, you’re going to get sales coming through that. People think I’m crazy when I say that. But it sounds crazy, and if it works, it works. And it’s in different groups.

Most of these people aren’t in every single group and they’re not seeing your posts several times. It’s the first time they’re seeing the post the same way you might be posting across different social platforms.

Company Page vs. Personal Page

Does it differ and does it matter between joining these groups on your company page versus your personal page?

I would say you should do both, but a lot of groups will not let business profiles onto their groups. Another thing that I think works better anyways is your personal page.

Your personal page, you’re a person, right? People are going to trust you more. You don’t look like you’re a business spamming people. People are going to trust you way more if it’s a personal versus a business.

So essentially you should do both, but I would focus more on the personal side of things.

You’re going to get way better results. People are going to trust you way more and you’ll get way more leads, way more results from the personal.

The Absolute Best Groups to Join

It is different for every area. I’ve seen local mom groups just absolutely crush it. We’ve had people sell hundreds of accounts just from one local mom group.

Actually, I’ve seen networking groups work really well. I’ve seen business owner groups work super well.

They partner with other businesses in that group, build friendships. They send business back and forth to each other.

So it’s not necessarily one group that I’m like, “Hey, you have to be in this group or you’re toast.”

It’s different for every area, but I would say the essential ones that you should definitely be in are going to be:

• Your business owner groups
• Entrepreneur groups
• Networking groups
• Community groups (anything local)
• Suburb groups
• Local mom groups for sure
• Any dog walking groups (I know that sounds silly, but it works)

The Strategic Partnership Opportunity

I was actually kind of under the impression it was mainly residential prospects they were looking to connect with, but it’s also maybe strategic partnerships or even commercial clients.

One of the best ways to generate leads for your business is partnering with other businesses in town.

A perfect example: if you’re a pest control company and you want to partner with a lawn care company that doesn’t do pest control, you guys can send business back and forth to each other.

He sends you pest leads, you send him lawn care leads. Vice versa. These are fantastic places to build relationships, friendships, and strategic partnerships in these groups.

And it doesn’t have to be just lawn care. This can be HVAC, plumbing, moving, you name it. You can grow really great friendships and strategic partnerships from these Facebook groups. And I’ve done it and hundreds of other pest control owners that I know have done this as well.

The version that works best has money attached to it. Couri Leuschner runs more than 15 of these relationships and pays every partner $200 per closed lead, so nobody forgets to refer him.

I think most people aren’t thinking about that.

The Bottom Line on Facebook Groups

Join at least 50 groups if you’re in a city of 100,000 or more. Aim for 178 like me if you really want to dominate.

Post in 10 different groups a day, five days a week. That’s at least 200 posts per month.

Focus on your personal page more than your company page. People trust people, not businesses. Focus on local mom groups, networking groups, business owner groups, and community groups. Message the admin for groups you can’t get into on your own, and ask happy clients to shout you out in the groups they’re in.

Build strategic partnerships with other service businesses in your area. This is completely free marketing that generates hundreds of leads. You just have to put in the work.

If you want to learn more strategies like this, join our free facebook group. We’ve got over 5,000 active members sharing what’s working in their businesses right now.

And if you want the complete blueprint for building a premium pest control brand, grab a copy of Zip Code Kings. It covers everything from marketing to branding to operations.

Stop sleeping on Facebook groups. Start joining today.

Read the Ultimate Guide: Facebook marketing for pest control

Frequently Asked Questions

How do I find the best Facebook groups for pest control marketing?

Use Facebook’s search, filter to groups, and search your city or suburb name plus terms like networking, realtors or local moms. Be specific, because groups often won’t show up without the city or suburb name, and make a list of every suburb in your area. Community, mom, business owner, entrepreneur, networking and dog walking groups work best, while buy, sell, trade groups and groups under 300 members (unless they’re hyper-local) usually don’t.

How should pest control companies behave in Facebook groups?

Be a helpful community member first and a business second. Answer pest questions with genuine advice, share prevention tips without pitching, and build relationships. When someone asks for pest control recommendations, your helpful presence makes you the natural choice.

Can you get banned from Facebook groups for promoting pest control?

Yes. Some groups don’t want people selling, at least not outright, so show up to help people, not to pitch. And never borrow a client’s, friend’s or family member’s address to get past the entry questions, because if the admin finds out, you’re removed.

Are pest control Facebook groups actually worth the time?

Yes. They’re free, they get your brand in front of potentially tens or even hundreds of thousands of people, and the strategy has generated hundreds of accounts for pest control companies without spending a dollar on ads. The catch is volume, because five groups won’t do it.

What are the rules of engagement in pest control Facebook groups?

Post in each group about once a week so you don’t over-post, answer the entry questions honestly, and message the admin to be upfront when you serve a town you don’t live in. Your personal profile works better than your company page, and the best promotion is a happy client shouting you out when someone asks for a recommendation.