So before I had joined the program, I was running Facebook ads myself and paying over $100 a lead. And I was like, yeah, this don't work. Right?
I think the highest was like $150. I was like, okay, I'm done with Facebook, this just doesn't work. And once you learn the algorithm and what the Facebook algorithm wants, you get an ad on there that generates leads properly.
That's what drives that cost of leads down. And so much to the point, we were averaging somewhere between $10 to $15 per lead. And it was just absolutely insane.
