Jake Sheldon on the Marketing System Behind His Companies
Table of Contents
Jake Sheldon co-founded the Pest Control Millionaires program with me, and he had been on this show several times before this one. He owned an advertising agency for years, running Facebook ads, Google ads and websites mainly for pest control and lawn care companies, which is how we met. When we recorded this in June 2026, he owned pieces of pest control companies, a pressure washing company and a moving company, and Dan was in the room asking questions too.
This episode is part of the PCM Podcast. For Jake’s earlier episodes, read Jake Sheldon on getting pest control customers for free and Jake Sheldon on reviews, referrals and pest control growth.
He trades marketing for equity
Jake’s model is different from most. He comes into a home service business almost like a marketing company. He builds the strategy, runs the ads, brings in the team and the virtual assistants and does all the backend work, and he does it for free as part of his equity. His partners run the day-to-day side, the technicians and the service. Jake has a pest control license and has barely used it. “I’m definitely not like a bug guy by any means. I’m definitely like a marketing guy by trade,” he said.
That’s the system behind every company he’s in, including pest control companies under different brands in Florida and California. His partners love getting rid of bugs. Jake loves running the backend systems, automations, Facebook ads and websites. Each one does what they’re best at.
Pay your competitors for their overflow
His newest company is a moving company, Easy As Pie, with bright pink trucks. Jake picked pink because of Pest Badger, and people call just because the trucks are pink. It went from zero to about $850,000 in its first 12 months, was past $1 million when we recorded and was projected to hit about $1.5 million in its second year.
The first move was the one I recommend to everyone opening in a new market. Partner with businesses that already have your customers, the way a moving company can partner with a lawn care or pest control company. They called every home service business in town to set up strategic partnerships. Then they called every other moving company and asked if they were turning down overflow work. A lot of businesses do, pest control included. When they can’t take on more, the job just goes away. Jake’s pitch was to send it to Easy As Pie instead. They take care of the customer, and “we will literally pay you to turn down the job,” he said.
Overflow became one of their main secrets for growing so fast, and as far as Jake knows, they’re the only ones in town doing it. They run Facebook and Google ads on top, and the Facebook ads are crushing it. I walk through how we set up partners in strategic partnerships for pest control.
Facebook ads punish small mistakes
Facebook lead ads work very well for both of us, but you have to get a lot right. Jake has audited literally thousands of Facebook ad accounts, and one setting clicked on or off can wreck a whole campaign. Without a compelling offer and a compelling video or image, you can burn through thousands of dollars. I spent somewhere around $8,000 to $12,000 early on wondering why we weren’t making money. It takes people answering on the other side, the right systems and follow-up. Once it’s set up right, it works at a massive scale.
The good news is that Facebook’s Andromeda update took out a lot of the technical side. You don’t have to be great at targeting or build complex ads anymore, because AI does a lot of the heavy lifting, and ChatGPT or Claude can even write the ads and the scripts if you give it a good framework.
Jake and I land within about $2 of each other on what it costs to get a customer. He remembered ours at Pest Badger as about $96, which matches our blend across every channel. Meta on its own runs us about $150, the top of the $75 to $150 range Jake calls really good for Facebook. The full breakdown is in how much to pay for a new pest control customer. On cost per lead, my best ad was running about $22 in a small market, and most of the owners we work with in PCM see $10 to $40.
Never fully delegate learning marketing
I’ve worked with marketing agencies for years, and here’s how I do it. I tell them they’re the agency, but I want them to teach me along the way. We have a call every week, and I learn what’s working and what isn’t until I can start building it myself. If you don’t understand what your agency is talking about, you can’t tell whether it’s working. You just trust them.
“Learning marketing is a super high leverage activity,” Jake said. You can delegate some of the work, “but you should never fully delegate learning ever.” A lot of owners in our program know more about bugs than Jake ever will, and they take real pride in their work. They need to put the same passion into marketing. If nobody knows you’re the best in your area, what’s the point? You can stay solo forever. One of my mentors put it this way. You can have the best product in the world, but if no one knows who you are, you’re not going to sell it.
It’s also why I keep three mentors. One who has been there and done it, one about my size who pushes me every day, and one younger person who keeps me up with the times. Dan has that last spot, at least until he gets older.
Let an AI agent chase past-due accounts
Accounts receivable piles up at every pest control company. Cards expire, banks shut cards down for fraud, and our software doesn’t automatically get a new card on file. Customers don’t always answer the texts or emails, and a CSR can only reach so many people in a day.
So at Pest Badger we turned on an AI agent for collections. It calls customers, talks to them like a regular person, texts and emails them, and collects the payment while they’re on the phone, even on accounts more than 90 days past due. We set it up to call the day after a service, and we had to work through a lot of details like that. In its first 30 days, it collected more than $80,000, and in the 60 days before we recorded, around $400,000. Customers started calling back and asking for the agent by name, so we renamed it after the real person on our team who handles AR, and now callbacks reach the right person.
Text the customers you already have
Some of the fastest money is already in your customer list. A lot of owners in our program aren’t texting their general pest customers about mosquito control. That text can go out in your first 24 hours, and some owners make tens of thousands of dollars from one message. We send our upsell and follow-up texts through NextGen Desk, which was still called NextGen Leads when we recorded, and it tracks the results and who opens them.
Old one-time customers are the same opportunity. One member with a wildlife company had done one-time jobs for about 10,000 people and had never texted the list. He had been all wildlife and joined to learn how we run pest control. His first text put a ridiculous amount of recurring revenue on right away, and he added about $120,000 of it in his first 60 days with us. Another member was at $300,000 to $400,000 with a lot of one-time jobs. He switched everything to recurring and passed $1 million within a year, and he no longer starts over every year. Our approach is in reconnecting with old clients.
Implementation is the whole difference
Dan asked what separates the owners who do well in the program from the ones who don’t. The answer was easy. Just implementation. The owners who grow show up to the calls, ask questions, execute between calls and come back with wins. The ones who don’t buy the course, skip the calls and never implement anything.
Most of them say they don’t have the time. That’s exactly why they need to learn this, or they stay stuck at $250,000, $500,000 or $1 million for years and keep putting it off. Training and delegation are the highest leverage things you can do, because they free you up to actually grow the company.
Tateum O’Hanlon messaged Jake on Instagram when he was 20, brand new to pest control with a fresh license, in Canada. He followed what we teach instead of reinventing the wheel and had his first $60,000 month about a year into the business. Most owners join around $250,000 to $300,000, solo and looking to hire a first technician, but our members run from about $200,000 to around $30 million.
As for leads, Facebook lead ads work best across the program as a whole, but it changes by market. Some members crush it on Thumbtack, some on LSAs and some on Facebook group posts, and a few add 30 sales a month from group posts alone. Even across our 19 or 20 markets at Pest Badger, the cost per lead and the cost to get a customer change from market to market. That’s why you run all the strategies, not just one.
Frequently Asked Questions
Who is Jake Sheldon?
Jake Sheldon co-founded the Pest Control Millionaires program with me. He owned an advertising agency for years, running Facebook ads, Google ads and websites mainly for pest control and lawn care companies. Now he owns pieces of pest control companies, a pressure washing company and a moving company, where he runs the marketing as part of his equity.
How did Jake Sheldon’s moving company grow so fast?
Strategic partnerships came first. His team called every home service business in town, then called every other moving company and offered to pay them for the overflow jobs they were turning down. With Facebook and Google ads on top, the company went from zero to about $850,000 in its first 12 months.
Why don’t Facebook ads work for some pest control companies?
You have to get a lot right. Without a compelling offer and a compelling video or image, you can burn through thousands of dollars, and one setting clicked on or off can wreck a campaign. Facebook’s Andromeda update means you need less technical skill, so the offer, the creative and the follow-up do most of the work.
What separates pest control owners who grow from the ones who stay stuck?
Implementation. In our program, the owners who grow show up to the calls, ask questions, do the work between calls and come back with wins. The ones who don’t buy the course, skip the calls and never implement anything.
Full transcript
Every word of the episode, from the video captions
Building the business turns you into a different kind of human being.
Realize that failure is a part of the...
I think there's hope out there for all of us. For all of us. They say procrastination [music and singing] be the assassination of destinations. That's why we out here grinded with no association with haters and them other crabs [music] trying to put us down. Pest Badger's in the house. Boy, don't clown. Just keep your eyes on the prize and no giving up. You can do whatever you dream of. Keep your eyes on the prize.
Welcome back to another episode of Pest Control Millionaire. Got the one and only Jake Sheldon with me today. I don't think you need much of an introduction. You've been here like six times.
Feels good.
Yeah. And so it's been a minute since you've been on here.
It has. I think about a year.
It's been like I don't know like that long? Six, eight months maybe.
I'd have to go back and look. Maybe while you're talking I'll scroll through and find when you were on here last. But why don't you first just give us a quick intro of what you've been up to since we talked last. You got a lot going on.
I know you got a portfolio of many things. Why don't you just...
Tell us about those? You know what you got going on? I know that you work with a lot of service companies, but you also have your own service company. So, tell us about...
Yeah. So, it will make a lot more sense. Just give a quick background for those who don't know who I am. Again, my name is Jake Sheldon and I started out in marketing when yeah. And we had to lower our chair.
We had to lower your chair.
I started out in marketing. I owned an advertising agency for many years and ran Facebook ads and Google ads and built websites and things like that for mainly pest control and lawn care companies. That's actually how we met, of course. And through that I ended up getting equity in a pest control company. We scaled that, ended up getting equity in another pest control company and another pest control company and then a pressure washing company and then a moving company and sure enough that seemed to be kind of my niche was to run the backend systems, automations, Facebook ads, build websites, and then while my partners are masters at actually like running the technician side of I of course I got my license in pest control but...
You never used it in your life. I bar I barely used it. I'm definitely not like a bug guy by any means. I'm definitely like a marketing guy by trade. But that's my business partners are amazing at and they love love getting rid of bugs and so I just I have kind of chosen to go down that route. A little bit different business model than what I've seen, but I've been doing a lot of that is partnering up with other home service businesses and helping them with the marketing aspect of things, systems, AI, etc. So, that is a lot of what I've been working on is building home service businesses of my own, partnering with other people. And then, of course, as you know, we've been building the Pest Control Millionaire program.
Yeah. I was just looking real quick. You were on episode 48.
You were on episode 88.
And episode 108. Just kidding. That's 112. I just want to keep it eight.
Okay. That'd be cool. But yeah, so it was actually February 4th, 2025.
It's been a year.
Zero way that's true.
I don't know. I still don't believe it.
Okay. Well, it's been a year. So, now you got to back up your story even more.
Yeah. Got to go back.
Yep. So, yeah, we started the Pest Control Millionaires program together. It's been I mean, how long How long ago has that been?
Almost two years now.
Dang, we're getting old.
You're getting old.
Yeah, I am. I just had a birthday, too.
Yeah. See, told you.
It was funny cuz I talked to you on your birthday five times. [laughter]
I didn't know she didn't know, guys. She didn't wish me a happy birthday.
And then I...
And then and then I was like, "Dang it." I was like, I even posted on your or commented on your on your Facebook like, "Yeah, dude. I talked to you five times today or yesterday.
Never wish me happy birthday."
Didn't, but I did the next day.
Better late than never.
Yeah, that's true.
God, I'm a terrible friend,...
Man. We've had like that's there's been a lot that has happened in the two years with Pest Control Millionaires starting that. Obviously, we have had a lot of people join...
And we were we were actually growing super fast in the past millionaire and Jake worked really hard and then he found a girlfriend. [laughter]
Now fianc just kidding. But yeah,...
Put in 18 hour days now. Two hour days is all you know.
Yeah, for real. But congratulations. That's pretty cool. I know that you guys are eager to get...
Married which is good. Excited for...
A lot of inside jokes going on too.
Yeah. So, why don't you just kind of tell us what kind of home industry business that you that you have currently, where you got started, where they've grown to now.
Things that are coming down the pipeline, then we'll get into maybe some Pest Control Millionaire stuff, things like that.
Yeah. Yeah, for sure. So, we have a few pest control companies. We started a moving company.
What color are those trucks?
They're pink.
I listened, guys. I listened,...
Actually. So, the reason why we chose pink is because of Pest Badger. For those who don't know, it's pink and I have to change my color.
Ready to wave. It's funny because we get we get a lot of calls of people just saying they called because our trucks were pink.
That's cool.
We stuck out.
So, it was a it was a massive branding move to become Easy As Pie is the company. And it's I mean we're bright pink trucks.
And then so you went from zero to basically 1.2 million. Well, we went from zero to about 850,000 our first 12 months and then we're already past a million now.
But we will we will we're projected to hit about 1.5 million in our second year.
That's awesome. How you how'd you grow that so fast?
So one of the first things that we did was strategic partnerships. The first thing that Jonas always recommends to everyone is when you come right into a brand new market, brand new city, you always want to partner with other businesses that already have your customers. So, a perfect example of this would be to partner up as a moving company to partner up with a lawn care company or exactly. That that's also pink.
Petrol company. Yep. That's also [laughter] pink.
That's right. That's right. Another inside joke. So our moving company,...
I've been pitching him on a open a pest control or pest control location. Pest control location obviously as pester.
Why would you want to change colors? That'd be and so yeah, you would of course you partner up with other businesses in town. So we started calling all the other home service businesses town and started building strategic partnerships with them.
Just stay stay pink, right?
And you know, you actually call moving companies as well. So what we did is we called all the moving companies in town. We said, "Hey,...
Are are you guys getting overflow work? Is there jobs that you're turning down, which is very common for a lot of businesses, not just moving, right? It's pest control guys do it all the time. We talk to these guys every day. They're they can't take on more.
They can't take on more work. So they say they send out three estimates. They're all 60 grand.
So there's like $180,000 worth of...
Estimates out there. Then all a sudden they come in the same day and they're like, "Oh, panic. I got to sh everything off. Y It's exactly what happens and it happens with moving companies all the time. So, we just sat there and called all the other moving companies in town and said,...
We can't do any more work.
I know you have overflow work. We would love to pay you for that overflow work that you're turning down instead of you just turning down that work. Send it to us. We'll take care of your customers and we'll pay you to turn down the job, right? We [clears throat] will literally pay you to turn down the job." And so we just get loads of clients coming in that it's just overflow work. And I don't know why other companies are doing this. We're like the only one in town. For the moving companies watching this now, you know our secret. But that was our one of our main secrets to growing so quickly was literally just getting overflow work from other companies.
Yeah. Are you were did you earn any ads for the movie company?
Yeah, our ads are working quite well in our area. So,...
We ran we run Facebook ads and Google ads and then Dan Leibrandt is actually helping us with our SEO on our...
So, Facebook ads are crushing it.
Yep. Absolutely crushing it.
So, Facebook ads do work for a service as we know in the pest control management program.
Oh, they work so well. Yeah, that's cool. And then you So, you started that last year. It's going or two years ago. It's going really well after your second year. Going really well. And then let's talk a little bit about both pest control companies. They're not the same pest control company. They're different brands.
Different brands. Yeah.
Talk about that.
Yep. So I essentially I do like the marketing for these companies. What how I best explain it is I'm essentially like a marketing company that comes on to a business. I help strategize and I do the ads and I do it all for free for them. It's just a part of the equity. Yeah.
I bring on the team. I bring virtual assistants. I staff the whole thing and then I do all the backend work and then my partners actually run like the day-to-day side of things. And so that's kind of the way I structured things. And so yeah, the companies are running fantastically well. We have...
One in Florida, right? One over in and yeah, it's been great. Love my partners. They're awesome. Shout out to you guys.
In California. Yep.
Cold states.
Smarter than me.
Got to move out of here. Yeah, no, it's not. No, that's Well, we might start a location there.
It's not very warm in Omaha. Yeah, we went outside. He's like, it's really not that warm here.
It was like 68 degrees in June. I'm like, what the heck is going on?
It's like this.
And welcome here. And we're on the lake, too. And the lake's not really quite warm yet. So, once that warms up, then it stays warmer outside.
But yeah, so that's cool. So, obviously own home service business, which is good. You growing those. That's really cool. Marketing side of it. And yeah, we can just kind of move into the Pest Control Millionaire program if you want to...
Talk a little about that. You know, how that got started,...
Where it's at today and then things maybe coming down the pipeline. I know we have some really cool success stories that we were talking about earlier, so maybe give those guys shout outs or something like that. Hold up. Quick pause. If you're on a pest control company or fertilization weed control company, you're not in our Facebook group, you're choosing the harder path. Every operator that's in there skipping years of mistakes because people are actually sharing what's working right now to stop trying to brute force your way through growth alone. Search Pest Control Millionaires on Facebook or click the link below. And now let's get back to it. So the Pest Control Millionaire program just for those you don't know because I get this question all the time. People I mean I've gotten like 10 DMs today just people asking what even is this Pest Control Millionaire program we created two years ago.
Well just give an idea the Pest Control Millionaire program is literally a stepbystep road map that shows pest control companies how to go from either zero to a million and then we have a next road map that goes from a million to 1.5 1.5 to three and 3.5 to 5 and then we have a whole another road map for 5 to 10. So it is the exact road map and then we give the exact like ad templates. So, like you would copy what Jonas and I run for our pest control companies. Like you just copy the ads, copy the ads, copy the templates, copy the emails, copy the reactivation campaigns, upsell campaigns. I mean, like everything.
Yeah. I mean, we've spent hundreds, thousands, probably millions of dollars at this point on marketing. We know what's working, what's not working.
And you guys literally don't have to try to figure it out on your own. Just copy and paste what we already have, which makes things super easy.
And as far as the companies that are in the program, what would you say the range is revenue-wise?
Oh, it's so different. Most of the companies bringing in or that that come in are usually doing at least 250 to $300,000 in revenue. Yeah.
That's pretty typical.
Those guys that are right at solo that are looking to bring on their first technician. That's mainly where most of the guys come in are starting or are looking to join I should say.
But we have guys all the way from 200,000 all the way up to like 30 million in our class.
There's some big companies.
It's really cool. They have...
Hundreds of locations.
They have...
Some just big locations themselves that are 10 plus million. We have all walks of life.
Oh yeah. Lots of three to five, lots of 10, 10 plus. It's really, really cool.
Well, that's why it was a hard question to ask because there's such a vast difference in the people that we get to talk to every single week. You know, you...
Guys who are solo who are looking to bring on their first technician and then we have,...
You know, a guy I just talked to on our program that is at 32 million.
It's like, man, that is a that is a vast...
It is people in the program. So, which is super cool because we get to, you know, talk to all of them and see what's working and what's not working and just like a big community of people well grown together.
Yeah. Let's talk about that. What do you see that's been working from your perspective and then what do you see that hasn't been working? What's...
Yeah. So, one of the things that works very well for both Jonas and I are Facebook lead gen ads. Now, the problem with Facebook lead gen ads, if you're watching this and they haven't worked for you, is you do have to get a lot of things right in order for them to...
And you had firsthand experience and so did I quite a few years ago is you can just burn through money. I mean, thousands and thousands and thousands of dollars. Number one, if you don't have a compelling offer, and then if you don't have a compelling video or imagery, that's like the main thing that you're going to need. I can't remember who said this, but they said that if you don't have the proper setup and the proper systems with Facebook ads, it's better just to throw a bunch of money in the middle of a culde-sac, light it on fire because at least the people in their homes will come out and look to see why something same thing with me though. Like I probably spent like...
Oh, so that's another marketing tactic. 8 to 12 grand somewhere there. And I was like, "What f is actually going on here?
Why aren't we making money?"
And then it just like you said, it takes a lot of things, right? Right. People on the other side, a lot of the systems in place, AI tools in place or but once you get it set up right, it can be done at a massive scale.
Yeah. It takes a lot. Yeah. Yeah. Yeah, cuz once you dial it in, you know, just like you and I, our cost per acquisitions are really close. I think you actually beat me by like $2.
Which yours was, I believe, was $96 to acquire a new customer which for some people that's high for some reason.
Last year, my best ad performing right now, my cost per leads like 22 bucks.
Yep. Yep. And that's pretty average. It's usually most of our the people in our class yeah. It's pretty good. And for most people in our class, it's usually anywhere from $10 per lead all the way up to it can be $40 per lead.
That's in a small market, so like it's...
We get, you know, get a town of like 15,000 people, very good.
Like it's going to it's going to climb up, but yeah, it's like 22 bucks.
Well, yeah. Which is, which is good.
Because if you can keep your cost per acquisition anywhere from 75 to 150 bucks on Facebook, that's really good.
That Yeah.
Yeah. I think once we I know once we move that into other markets that are bigger the cost will go way down.
But just testing stuff out, see what's do you think that video is doing better? Do you think static photos are doing...
So one thing to mention too is Facebook had a update a while back. It's called an Andromeda update.
They had I think you just had a recent ones recently too.
These are constantly changing.
Constantly changing. You have to kind of you have to stay up to date with them which we do in the program of course. So you don't have to have as much technical skill or you don't have to be great at targeting or have very like incredibly built or complex ads anymore. AI is doing a lot of the heavy lifting for us now which is amazing.
U so it cuts out a lot of that technical aspect that you used to have like seven years ago. You don't need that anymore. And you can have like ChatGPT or Claude or any of these actually write the ads for you too and even write the scripts. Luckily, people in our program don't need to figure that steps out because they just copy our stuff.
Yeah. Like we just give them the framework and as they put the framework into a Claude or ChatGPT as long as they keep that...
The same. Yeah. They can create their own ads, right? With a couple touches of the butt because that's the one thing that we get like a lot of the older I say older like myself in above is like they don't know how to do a lot of this like how to write ad copy how to like it's like no just we'll teach you exactly how to do it you just copy and paste this put in there and it's getting to the point where we'll have it where it's all in one spot where hit buttons and it'll just do it for it you know it's coming along we'll talk about that...
Well one thing to mention too is like I do a lot of audit for for Facebook ads. I mean, I've done like literally thousands of audience.
Yeah. You say millions and millions of dollars for Facebook ads.
Millions. Yeah. And Facebook ads. And so I have an idea on what works and what doesn't work. Well, there there are like truthfully there are a lot of things you do have to get right. Yeah.
And so if you don't have a good format, if you don't have anyone teaching you...
Like I don't blame people for saying that Facebook ads don't work, right?
Makes a lot of sense actually. Because again, you have to get a lot of things right. You can have just one button clicked off or on and it can screw up the whole campaign.
And so that's why it's so important to actually know what you're doing.
And that's again why we created the program to help people out that you know so you can have confidence if you're going to spend money that the money's going to return to you.
That's important when it comes to...
And another one of the things that people say is like, "Oh yeah, well we already have an agency. I don't need to...
Yeah. Well, if your agency is doing well, you probably don't need to join the program, right? There's a few things like if you have your Google SEO taken care of, your Facebook ads taken care of. Actually, I should preface this whole thing. If you're seven figures and below, you don't need an agency.
You should you should join the program. If you're seven figures and above, there's definitely a time and place for an agency. For sure. The only problem is you have to find an agency that actually knows what they're doing.
And I think what I always do and is like, hey, like I want to work together,...
But we're going to like you're going to be agency, but I want you to teach me along the way.
So I want weekly meetings with you. You showed me everything that you're doing so I get to learn.
And that for us, for myself was something that I had to do. So we're partners here. Like I'm paying you.
Just teach you what you're doing so I can know what's going on.
So I again I've been with marketing agencies for years and years and years and every single Monday we Tuesday or whatever we're having to call. I get to learn every single week what's what's going on with my ads, what's working, what's not working and then build. Then I start building myself, learn how to do it. I think met you expand the horizons and learn even more. But if you like as an operator who are listening to this, if you don't know what the marketing agency is talking about, it's hard to know whether it's working or not...
But if you don't if you don't even know the terminology, it's really hard to like, oh, it's like right over your head. You have no idea what's going You just trust them.
Well, and learning marketing is a super high leverage activity. Like it's not something that you should delegate all of it. Because that's what brings in the growth to your business. Like you should know something about marketing. You should know a lot of these things. And you don't need to know all of it right away, but you like what you do and what I've done and what a lot of the people in our class do is they learn incrementally. Like yes, you can delegate some of these things, but you should never fully delegate learning...
You need to continuously learn. And once you know how to market, it's dangerous. As you've seen, you've grown a 10 million plus dollar ass control company because of what is in between your ears. Yeah. Is you've learned how to market...
Good at marketing. Same thing with like you know the podcast you do channel.
The petro meter like it's all about like my mentors told me over and over again, you know, like you could probably repeat it for me.
Yeah. About what my mentor says. It's like you could have the best product in the world, but if no one knows who you are, you're not going to sell it.
So, you have to be really good at marketing. Let everyone know about everything you got. You should always be talking and pitching what you have. I mean, talking about the podcast, we're talking about the course right now. Like, I've talked about opening pest like you guys saw like I'm pitching him open up a Pest Badger in Omaha on the podcast. Like, I'm doing the same thing to Dan in Chicago. I'm always I'm always pitching like best manager.
Well, here's the thing that gets brought up quite a bit with people in our program is, you know, there's these guys who really really know their trade.
I mean, they're fantastic at what they do. They take a lot of pride in it. They're amazing. They know more about bugs than I ever will in my entire like than I ever want to know.
Than I ever want to know. Never going to be an entomologist. Ever.
No. And I respect them for that and it's incredible. It's just you also need to take that same passion and put it into marketing as well. Like cuz like you had mentioned if no one knows you're the best and no one knows you have this passion then what's the point? Like people have to know that you are the best and if you never get that out in the marketplace you could stay solo,...
You know. And a lot of these guys that join the program are solo or have a few technicians and they're like, "Man, Jake, I really want to hit that $5 million mark or that $3 million mark." And they're like, "What? Like, what am I missing?" And a lot of times it has to do with just the knowhow on how to get their brand and their passion out there in front of people like, "Hey, I am the best in my area and here's why." Well, how do you get that message out to your community...
Is what they're missing. And if you guys join the program or been in the program a long time, you know exactly what we talk about is we preach every single week or every other week, whatever we do, you know, especially during the busy time. We can't usually not every week, but usually every other week we're doing calls. We have a call tonight actually at 7:30. Couple hours.
And it's pretty cool to see the community that's in there too. Like that's one of the biggest...
Parts of being part of the program is the community that we've created is pretty awesome.
It's cool.
We have a lot of cool things coming down the pipeline with the course. I know we have the whole back end of how to do your own marketing.
You know, we have the Google ads stuff coming out soon. There's SEO stuff in there. There's Facebook stuff in there. There's Every Door Direct Mail coming. There's postcards coming. There's a lot of content that's already in there. More stuff that's coming.
I'll let you take it from there of like what the future kind of looks like...
Yeah, absolutely. So, there's a few even like a few things actually have it pulled up here. A few of the videos that we've had a lot of people request is buying back your time essentially, right? One of the one of the biggest things that people are saying are like, "Hey, Jake," or "Hey, Jonas,...
We trust what you guys are doing. We love everything you guys do. We just don't have the time to do it."
Just don't have the time to do it.
Yep. And going back to what you know what Dan and I talked about is like...
You could spend a lot of time working in the company...
But doing the wrong thing or building it from from ground zero to a million or 300,000 to 100 thou or to a million like but if you build it the wrong way from scratch and you got to start back over like it's a heavy pull.
Sounds really good to wait yeah. So again, waiting right because you don't have the time could cost will not could will cost you so much more in the long run.
Yes, absolutely. Well, and that's the problem in itself. It's man, I just don't have the time to do it. Well, that's exactly why you need to learn these things like that. That's the reason why.
Otherwise, you're going to be stuck there forever.
Yes. And we see it all the time. People get stuck in these these cycles and these patterns u you know whether it's 250,000 they get stuck or 500,000 or a million or a million five u some people will stay there for years and years and years and they're like oh well I'll just next year I'll join the program or in six months I'll join or in this time I'll join like...
I'll you know next year well that's the reason why you should join now because that's literally what we teach in the class is how to buy back your time like how do you delegate yourself out of your day-to-day and then once you have yourself delegated, how do you actually grow the company?
And the AI powered tools that we are constantly using again to save time.
Yep. AI is getting nuts.
Dan just showed you things.
It's got right now.
It's working as we're talking. Yeah.
Very cool. Yeah, like but you guys heard me say this a bunch of times. You always had to have three mentors, right? One that's been there and done it to help you through those, you know, black those black holes you got stuck at...
Or that someone can solve a problem that that you haven't been through yet that you're going through currently.
One that's roughly the same size and business that is going to push you every single day.
Then you need to hang out with a younger younger cat, younger person who really going to keep you up with the times. Yep. Dan, when you get older next year, we'll have to find someone new.
Find someone. Sorry. But yeah, just like these guys are young, they're talented, they're smart, they adopt the new things that are coming way before like we ever see them like show me this like stuck to it already. It's pretty cool. But yeah, so that's cool. We have that coming out. What else we got going on?
Yeah, so there's a few things updates in AI that by the time some of these people are watching the videos, we're going to have AI agents doing collections for you. So like calling and grabbing past due amounts or you know even answering phone calls for you doing overflow calls, by the time some people are watching this video, we're going to have all that set up,...
And AI really doing a lot of the backend work for you.
It doesn't work that well. It only collects like 400,000.
Yeah. Yeah. Yours I think it...
Talk about some of the examples like because I've seen some crazy...
Case studies. I'm probably one of the first up. Like everyone's like, "Oh, why do you have so much AR...
And it's like it just anything. It could be like they got, you know, debit cards, they got fraud, shut down their credit cards, whatever.
Just expired."
Yeah. Expired. It just happens and it doesn't like it doesn't like software we use doesn't automatically give you a new card on file. So, you reach out to the customer. They don't always answer whether it's email or text. They don't always update the card. And you have a CSR that's getting paid, you know, a good wage to work for you that can only contact so many people that so many times in a day. I don't care if you have auto dollar or not. Still takes a lot of...
Now it's like the AI tool. We turned it on and within the first 30 days it had collected like $100,000 or 80,000. It was 80,000 the first 30 days something like that.
First 30 days. Yeah. It was like 86...
And they're updating new cards. And it's not it's AI doing this. And it's so good that they call back. They call back asking for what was her name?
And so they're calling back asking for which is the AI agent's name. And we actually had to change Anna's name to a different name that someone who worked for us that was in collections...
Which is an AI agent,...
Or over AR.
So that when they call back, they ask for the right person. Yeah. So it was just really cool.
Maybe it was Sophia to begin with.
It was and then we changed it to Anna because Anna worked for us. I had to think through that. Yeah.
Yeah. So it's just it's one of those things with a literally you know turn it on and as they're collecting money old stuff too like anything that's even over 90 days it's reaching out to you consistently and it works obviously extremely well.
Oh it's impressive.
Like over the last 60 days it's like collect like $400,000 what you told me which it will sit there call them and then they'll answer and then it'll talk to them like a regular human and then it will text them and email them.
Yeah. While they're on the phone with them, it will collect that payment and then it'll say, "Hey, thanks so much. Hope you have a great rest of your day." Boom. And then like yeah. And we have it set up so it only, you know, so if someone gets a service that day, it's like a call the next day. There's a lot of things we had to work through that we had to figure out as the company first. Yeah.
So like it reacts like a human.
Before we launched it to everyone else, but we got her really dialed in which we're going really good.
Yeah. It's pretty cool. Yeah.
Which platforms do people know?
It's called Run AI.
Run AI. Yeah.
It's really really cool. We'll probably put the link so to Safia who's watching this,...
Put the link in the description. Sure. We'll have to put that link in the description. So just shoot me an email.
So that's really cool. That's been working really well. There's a lot of AI tools coming out. What else have we got going on?
So yeah, just a few of those AI tools. Those are really cool. We added some automation in there as well. So like there's a system that we use. It's called NextGen Leads. Just we have some really cool new AI tools like automation follow-up and our text sequences. So some quick wins that people get right in our course is the upsell campaigns. So if you have let's say for example you have a general pest service, we talk to people in our course all the time that are like hey I'm not currently texting my customers about mosquito control. Well that's a quick win. You can set up this in NextGen Leads. You can get that out in the first, you know, 24 hours of being a part of the program and these guys are making tens of thousands of dollars sometimes with just one quick text that they're not utilizing that for.
Tracks everything, tracks your results, tracks who's opening it, the whole thing.
And then there's a spot in there to post your content as well.
Yep. Yep. So, has an AI automation aspect of it where, a lot of the people in our program aren't posting on their social media constantly. And so, you can have AI, schedule your post for you and make sure that on all platforms. And it will do it all at once. It will do your, you know, your Facebook, your TikTok, your Instagram. It will post all that at once.
On all platforms...
So, pretty cool.
Really cool. There's a few things as far as like well we said upsell campaigns reactivation campaigns. So any old leads that you've had. One guy in particular he has a wildlife company in our class and he had like 10,000 people he did u a one-time wildlife service for. And then I was like hey how many times have you texted that list? And he was like never. I won't say your names. And he sent out this text like to 10,000 people. I mean, just put on a ridiculous amount of reoccurring revenue right away. I'm like, man, like, so for those of you who have done a lot of onetime service, you haven't done that, you need to do that...
Yeah. If you join their program, like it's just it's already there, done for you. It's quite simple.
We show you exactly how to do it.
Yeah. What and we have a lot of things to talk about like future y...
Of what's coming on the pipeline. We have a whole other side of the business coming in. We talk about that and then another, you know, maybe the January thing that we're talking about and maybe the book thing we're talking It's going to be pretty gas, right?
Oh, it's a lot. Yeah, it's going to be awesome.
Well, do we want to talk about potentially the u like conference?
Well, if we weren't going to, I guess we Yeah. No, it's the January thing. Yeah, he's in there.
No, probably later this year.
Yeah, later this year. Before January 1.
Yeah. It's going to be the first pest control manner conference. We already have a name picked out.
Oh, it's going to be awesome.
We're we're already looking at events. Probably going to be like we've got asked so many times when you guys when when's someone going to finally have a Midwest conference. Well, we're here to tell you it's going to be Midwest. It's not going to be BFE Michigan, but it's going to be Midwest where it'll be easy to get into.
More likely Chicago that everyone come in. It's be really really cool. We don't and we don't want this to be like a hurrah hype campaign or conference. This is going to be a tactical like you come and you actually get value that you can you're not going to leave growing your company. You're going to grow your company while you're there.
It's like we've done this before.
We have PCM members get first access.
Yeah. And people who are in PCM, of course, you guys get the tickets first part of being part of the program. But you'll actively work side by side with all of us. Of course, we'll probably have some guest speakers and some sponsors and stuff there, too.
But yeah, it's going to be a tactical thing where if you pay for your ticket, you'll leave with at least making your money back. Yeah. Like, you're not going there. It's not going to be hype. That's I said when we start talking about this,...
All the conferences are all the same. You go there, it's big pitch fest. They're trying to sell you more stuff.
There's conferences that do really well. I'm not saying I'm taking away from all the pest control like bug bucks and pesty like they kill it. Like I'm not calling those guys. They do a great job. Been to all of them. They're really really good. But I'm saying like the bigger conferences just a pitchfest and...
And we don't want it to be that way. We wanted to come there course and speakers. You'll get to learn but like you're going to be actively competing against people that are there to help grow your company. So it' be really cool. Something that no one's ever done before. It's going to be pretty pretty unique for sure.
Yeah. It's going to be unique. New York. Yep. New York.
Yeah, super cool. And then so we talked about that which is really cool. We'll let everyone know the final dates. Put it all together now. We get asked all the time when we're going to do a conference. First year be keep it pretty small. We're thinking...
So most of those tickets will go almost immediately.
Won't last long. So that'll be cool. And then what are some other cool things you like? I know we have another side of the pest control manor program that we have a lot of videos getting made for right now. You talk about that.
Yeah. Do want to mention his name or...
No, I don't think I don't think we have to mention the name yet. I think you guys will be pleasantly surprised. Really cool.
Legend. Legend in the space.
But we have a full technician part of PCM coming out. So, you can come in and have a brand new technician that comes on and it will go through all the how to tech side.
Yeah. Whole operational side of the...
Yep. Yep. So that's going to be really exciting because we have an absolute legend teaching that side of things. What I would what I think of as like the best in the space.
You know, in the program too, I bring some of my team in on on calls too. So we have some really good operators in there that at a super high level can help with a lot of the operational...
Answers a lot of questions. You know, we have people that come in that are lawyers, have people come in that are doing like different softwares that we have call once a month. So, a lot of cool things that coming in the...
So, really cool guest speakers. So, we have a lot of cool things that we've been working on literally behind the scenes while we're here.
We have some giveaways coming in. I don't know if we want to talk about that yet. [snorts]
Maybe, maybe hold off on the giveaway, but they're going to be massive. Like, really, really cool things coming...
Really big giveaways. Like if you don't have FOMO already, when you guys see this, you'll have FOMO for sure.
Yeah, it's going to be insane.
We have the We have the real Pass World House, which we're really excited about that. You know, that's I've been involved with that since day one. I'm on board. It's going really, really good. But there's also some people that didn't quite make it in there that were like, you know, this is kind of a bummer. Like, so, let's have another house. Let's get some of these guys from the Pest Control Millionaires program in the house. Yep.
Like said, I probably won't be able to spend a lot of time there, but I'm going to show my face for sure. Get them involved. Really exciting stuff that we have going on.
It's going to be awesome.
Yeah, it's really cool. Yeah. And so anything else that you wanted to share about the about pest control manor that we haven't talked about yet? Cool.
Absolutely. So one thing I'll just say right away is what a lot of people don't know is that our program we do have a guarantee behind it which a lot of a lot of people didn't understand that coming into the calls. So, just I wanted to mention that that our programs and our strategies, they have worked so well for not only just you and I and our companies, but they've worked so well for literally hundreds of people that if you go through the material, you implement it,...
And if it doesn't work for you, we will refund your investment. That's how confident we are in the program.
We figured if we guarantee our pest control service, we might as well guarantee this kind of service as well.
We have so many people that are in there that have gone through the program, right? That we can even talk about them if you want to that have come through the program where they started and where they're at today. Like we get testimonies all the time.
We have some really other cool things we're talking about like let's just let's bring up a few of them. Maybe we could bring up Tateum or something.
Yeah. Yeah. So, there's a there's a guy named Tateum that messaged me what about a year or so ago on Instagram. Younger guy at the time. At the time, he's still young. He's 20 years old.
I'm have to replace him as my new D...
That's right. [laughter]
So he's 20 when he messaged me. Hadn't been in pest control ever. Like ever. He's brand new to pest control. Just got his license. Just started his business. And he joined the Pest Control Millionaire program. U he joined went from zero to he had his what first $60,000 month, right? He had a $60,000 month just a year into business. And he was 21. So, that one was very, very cool. And people were asking like, "Hey, you know, Tateum, how did you know, how'd you scale so quick?" Well, he says it on the video actually that he just followed the Pest Control Millionaires program. Just didn't reinvent the wheel. He just copied it...
And it's set up from day one the right and he's you said he's from another country technically.
Yeah. He's in Canada...
And so everything is a little bit different there. And he followed the program still and it still worked...
Which is really cool. Corey Nick's a good one. Cory's a good one.
Yeah. What was Cory at? What 400?
400,000 doing all himself.
Yeah. Doing all himself and you know...
Didn't have the time. Lawn care was a little bit different. So he had more time in the winter 30 calls he never missed.
And like for the first like yeah. No, he Yep. Great at asking questions.
And his market's different. Great asking questions. He did a great job. He implemented like everything that we taught him and...
Yep. Stuck to the plan. And you were like, Corey, just trust us. Yeah, million bucks already. Yeah.
He trusted us and what is he a million bucks now? And that was in a year of being in the shout out to Cory. You're you are...
So shout out to you Cory. You're and Tateum, you're awesome.
Tateum. Nick's really done a really good job.
Yeah. You're talking about the lost podcast actually.
So like what separates the people who do well in the program versus those who don't? Like what do these guys all have in common?
Yeah. I think just yeah, probably. Yeah. But Dan just asked you questions like what separates the people who do really well in the programmers what they don't. It's super easy. Just implementation.
Can they hear him ask?
Just implementation. Yep. Like If you need help, we're there to guide you along the way.
Don't reinvent the wheel. If you need more of our help, you know, buy our time. We help you a little bit more in detail. There's always next levels of things, but if you really needed our help, we could help you do a deep dive in your company, find a few big levers that we can pull that could move the company massively. So, we have that, too. But in the program alone, it's just like people who implement.
Right. And the people who implement that we see consistently on the phone calls or the calls, weekly calls, they're asking the questions, then they're going to execute during the weeks that we don't have and they come back and they're giving us wins every single week. Like those are the people who do well. The people who don't do well are the ones who buy the course, don't trip the calls, don't implement anything or even go through the course. So it's like it that's really not that difficult. We'll give you the road map. We give you everything you need to do or do. All you have to do is implement it or you know find someone to implement it for you. Not that hard.
Exactly. Yep. And that's the thing that holds people back from really succeeding is they just continue to tell themselves they don't have the time. Well, you have to create the time. We actually have one of the new videos that we just filmed today is...
Making sure that you're creating the time in order to grow. That like most people don't believe u training or delegation is a high leverage activity. It is the highest leverage activity that you can do. You need to figure out how to delegate your time so you can focus on the stuff that we teach in the program and actually grow the company.
Yeah. What's another story we can talk about? Nick.
Nick. Yeah, Nick's great. What was he and he's at 1.2 now.
300 three or 400,000. Yeah. Over one. Over one for sure.
Again, one of those people that had a lot of one-time jobs...
And he joined the program. He wanted to learn. He's another person who shows up every single week, asks a lot of questions, constantly doing things in the business, change everything to...
And now he's not have to start over every single year.
It's pretty cool. Now he's already over a million dollars in revenue within a...
Yeah. But it's reoccurring revenue, not starting back from zero every single year, you know, like next year already. Keep stacking on top of it.
Oh, Peter, I just talked to him two days ago. Peter was he's a wildlife company I mentioned.
Yeah. And he added $120,000 of reoccurring revenue in his first what 60 days 60 days of being the so that was pretty cool because he was all wildlife before. Never he's never done past. Just started past. Joined the program to learn how we were doing it.
That's awesome.
At 120k and last 60 days.
That's awesome.
And one more question across the What is working the best in terms of lead generation for people...
Across? He asked across the program, what's working the best for lead generation? Man, I would say just as a whole, Facebook lead gen ads are probably working the best, but it's a little different for every area. There's some guys in the class that are crushing on Thumbtack, some guys crushing on LSA ads on Google, some guys are absolutely crushing it on Facebook group posts, like the cadence that we teach in the class. There's some guys adding 30 sales a month just on Facebook group posts u and that's not the case for everyone right it's going to be different for every market that's why it's really important that you do all the strategies in the class not just one so it's hard to answer that question because it is a little even for your yeah everyone's different...
What 19 or 20 markets everyone's different cost per lead is different or customer acquisition cost is different like yeah it changes by market portion...
Well and that's why it's so important to implement not just one of the strategies Yep. I agree.
But all the strategies, all of them If you've just been curious about the pest control eliminator program, I know you've probably seen some of our ads at this point. You've obviously watching the podcast. U if you haven't, you're definitely going to see more.
Yeah, we're you're going to see a lot of them. U if you're even moderately curious, like just book a call with us, make it a priority to at least check it out. That way you at least know what the program is and what we offer. Because it's changed a lot of people's lives in the program. Yeah.
And it truly is a great program. We're really proud of it. Because it works and we stand behind the program as with a guarantee. So if you're just if you're just curious, book a call. You need to chat with us.
Cool. All right, Jake. Always good having you. Always dropping bombs.
If you guys want to learn more about marketing from Jake or I Dan,...
Check out the group. If you're not in the Facebook group, it's free. Join the Facebook group. A lot of questions get answered there.
It's great.
But yeah, it really excited about what we have going on the future for the future of PCM and the conferences coming up. The operational side getting added in there. We got some affiliates that we're working with about bringing in getting some getting some sponsorships that we got to talk about.
Which we've we locked in. Clicki already is a sponsor. Dan and Tally with KickCharge Creative, they're now a sponsor. We have more that we're working on. Sent a few proposals again today for that. So, a lot of things are changing. Inside the PCM group, which has been really fun. I think I posted probably like three, four months ago about how this is like the 2.0 version of what it's going to look like going forward. A lot of cool things that we want to create for you guys to help out as much as we possibly can. So, we're really excited. We appreciate everyone for listening as always and we'll see you guys here soon. Hey guys, thanks for listening to another episode of Pest Control Millionaire. We don't charge any money for this show, but the podcast isn't free. Please like and subscribe and give us a five-star review in your favorite podcast app. This makes a huge difference for us. If you have any specific questions about your business or your personal [music] life that you'd like answered by me or any of my podcast guests, please send an email to And if you want to get in touch with me about our marketing class, we do a live version every Thursday night. Check out our website at Thank you guys for listening.
I'll see you guys in the next one.
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