Most pest control companies are invisible.
They’ve got white trucks with magnetic signs. They named their company “ABC Pest Solutions” or “Affordable Bug Control.” They’re trying to compete on price because they don’t know how else to stand out.
And they’re struggling.
I built Pest Badger from zero to over $10 million a year, and I can tell you with absolute certainty: your brand is either your biggest asset or your biggest liability. There’s no middle ground.
In this guide, I’m going to show you exactly how to build a pest control brand that attracts premium customers, generates leads from just driving down the road, and positions you as the obvious choice in your market.
This isn’t theory. This is what actually worked for me, and what I’ve seen work for dozens of other successful pest control companies.
Understanding Your Target Market: Who Actually Buys Pest Control?
Before you can build a powerful brand, you need to understand who you’re branding for.
Here’s what most people get wrong: they think pest control is bought by whoever has bugs. That’s technically true, but it’s useless for marketing.
The Real Residential Customer Profile
Most home service businesses are bought by women. For pest control specifically, 60% of our leads come from women.
Our target demographic is women between the ages of 35 and 55. Upper middle class. In every area it’s a little bit different, but our target market is homes valued at $300,000 to $600,000 plus.
A lot of them are dual income families, but they have kids and busy lives. Think soccer moms. Then you also have the very affluent one-income households that run businesses and are just busy all the time.
They’re looking for peace of mind.
Think of Sally Jones down the street. She lives in a really nice neighborhood. She’s 35 to 55 years old with a couple kids. They live busy lives. That’s our target market.
What Keeps Them Up at Night
Sally is the caretaker of the household. She takes care of her kids and animals.
She wants her kids safe. She wants her pets safe. She thinks about mosquitoes, roaches, bed bugs. All these things that worry her at night.
Her house is her number one biggest asset. A $300,000 to $600,000 home. She wants to make sure it’s termite free and carpenter ant free.
Her shrubs and landscaping? That’s her oasis outside. She wants to be able to enjoy the outdoors. And if she has a million-dollar landscape, she doesn’t want to see that get destroyed by bugs.
There’s also a “keeping up with the Joneses” component. If her neighbors have a pest control company, she’s going to want one too. Same thing with lawn care. She doesn’t want a bunch of weeds in her lawn looking terrible. She wants it to look really nice and presentable. It’s about curb appeal and status.
Commercial Clients Are Different
Most commercial properties are run by a maintenance director or someone who owns that division of the company. Typically it’s about 80% male and about 20% female.
We have some properties that run HOAs that are all run by women, but the majority of facility managers are men.
The messaging between residential and commercial is completely different. And the messaging between male versus female needs to be different too.
For commercial, it’s hit or miss. Most of them are looking at cost because they have a budget they’re working with. That’s one of the reasons I don’t love commercial work. It’s harder to win on value.
The commercial clients who are willing to spend a little bit more for premium service? Those are the ones we’re going after.
Where Your Customers Spend Their Time
Our customers, those females age 35 to 55, are still on Facebook. They’re in a lot of mom groups. They’re still scrolling on Facebook.
Yeah, they might be on TikTok, but usually not looking for services. They’re just scrolling, minding their business. Same thing with Instagram. They’re on there a little bit, but the majority of them are still on Facebook.
This matters for your brand awareness strategy and your advertising.
What They Want When They Call
When Sally calls your company, she wants her problem solved. Period.
And here’s the thing: she doesn’t really want to make that phone call. She doesn’t want to have to call pest control. It’s a necessary evil. She obviously needs it, but she doesn’t want it.
As long as you can solve her problem within a certain time frame and you answer your phone, you’ll win the business.
One of the biggest frustrations I hear from these customers is that companies don’t answer their phones. They let calls go to voicemail. They don’t respond to emails. The customer service is terrible.
They don’t lock the gates. They don’t tell customers when they’re coming out. They just show up unannounced.
The Communication That Wins
When Sally calls, here’s what seals the deal:
“We’re going to come out within the next 48 hours. You’re going to get a text message before we come out. You’re going to get a text message with a picture of the technician that’s going to be there. He’s going to knock on the door. He’s going to introduce himself. He’s going to go around and find the problem that you had. He’s going to take pictures and videos. Then he’s going to solve that problem for you, bring it back to you at the end of the service, show you what he accomplished, and solve your problem right then and there.”
You solve their issue and move on to the next one.
Communication is the number one thing customers are looking for in the service industry as a whole. As long as you communicate well and solve their problems, you won’t have any issues.
The Foundation: Why Premium Positioning Is Non-Negotiable
Now that you understand your customer, let’s talk about how most people position themselves wrong from day one.
The Technician Mindset vs. The CEO Mindset
Most people get into the industry the same way. They were technicians somewhere else. They ran their route and saw how much revenue they were doing per route per year. They thought, “I could do this on my own.”
That’s the evolution of 90% of the industry.
They get into the industry thinking, “These are the prices my old company was charging. I’m going to undercut them.”
But here’s the problem: they think like a technician, not like a CEO.
They have so much value as a technician. They know the service like the back of their hand. They’re extremely knowledgeable. People should pay for that knowledge.
But instead of positioning themselves as premium professionals, they position themselves as “just a technician starting out.”
The Race to the Bottom
Most people position themselves by looking at competitor prices, taking an average, and either putting themselves in the middle or at the bottom. Then they call themselves “Affordable Pest Control.”
They want to try to undercut everyone.
That’s where they go wrong.
I want to position myself as a premium service in the market. Always.
Why You Can't Afford to Be Cheap
In any industry, there’s always low-hanging fruit. People who want a really cheap service.
But nine times out of ten, you’re going to bend over backwards for these people. You go above and beyond. They’re paying the cheapest amount, and you’re getting a million callbacks. They’re just hard customers to deal with.
Versus a customer who has the money to spend on services like pest control to keep their home protected? They’re not thinking about the dollars. They’re thinking about keeping their home and kids safe.
To them, $250 quarterly is not a big deal. It’s a different type of customer. And you never hear from that customer. Or you hardly ever hear from them.
Sometimes I’ll see a customer’s name and think, “How long have we been servicing them?” We’ve been servicing them for five years and never heard from them. Not good, not bad, nothing. They’re just happy it’s done.
That’s what those people want.
The 80-20 Rule (Actually 99-1)
The top 20% of your customers might generate 80% of your revenue, and they’re also going to be the best and easiest to deal with.
And there’s an 80-20 of that 80-20. So it ends up being more like 99-1. Those are ultimately the clients you’re trying to grab.
The Growth Problem with Low Prices
When you’re just starting out, pricing yourself low seems fine. It’s just you. You’re not really paying yourself. You don’t have to pay a technician. You don’t have to pay a CSR. You don’t really have a whole lot of overhead.
You have a truck that’s your own, some equipment, and you do your services. At that time you’re making decent money, so it seems fine.
But all of a sudden you have to transition. Now you’re getting more customers and you need to hire people. You’ve got to go pay someone.
And you realize very quickly that you don’t have enough money at the end of each service to cover all the extra expenses. The second truck, the second set of equipment, more product, labor, taxes, overhead, CRM costs to keep track of employees.
It’s hard to grow a company if you can’t afford it. It’s hard to hire another technician if the math doesn’t work.
The Premium Companies Always Win
If you look at almost any market, the best companies in any service industry, whether it’s plumbing, HVAC, lawn care, or pest control, the biggest companies are also charging the most.
Why? They typically know what they’re doing. They know how to value their service. They know what their break-even point is. They know their profit on each job.
They have the nicest trucks. They have the best skilled technicians. They’re recruiting really good technicians because they can pay more.
It’s hard to do all these things if you’re barely making any money off a job.
What Premium Customers Actually Want
Our customers want a nice-looking truck in their yard. They don’t want a pest control truck to begin with because they think, “What is my neighbor going to think about me? They probably think I have bed bugs.”
They don’t want your truck there. But if they’re going to have a truck there, they want a nice, clean, professionally branded wrapped truck that looks super dope in their yard.
They want to be able to say, “I’m using this company. They’re super awesome. I can afford these people.”
It ties into their reputation with their neighbors. Everyone wants status. If you have a random beat-up truck or some weird company with a bad reputation and that truck is in your yard, people are actually going to think less of you.
Raising Prices Every Year
We regularly increase our prices every year, and we don’t mind losing the bottom 10 to 20% of customers who can’t afford the premium service or don’t want it.
Those aren’t even the customers we want.
If someone’s going to bend over backwards for the cheapest price, they’re not going to be loyal anyway. They’ll leave you the second someone offers them $10 less.
Naming Your Company: Why "Affordable Pest Control" Is Killing Your Business
Your company name is the foundation of your entire brand. Get this wrong, and everything else becomes harder.
My Evolution: From Olson's to Pest Badger
I started in the lawn care industry, and I did the same thing everyone else does. I couldn’t come up with a name, didn’t know any better, so I just named it Olson’s Lawn Care.
I feel like that’s what the majority of companies do.
From there, I transitioned to Olson’s Lawnscape. Not much different.
Then I got into pest control and became Olson’s Lawn and Pest.
Eventually I sold that company and got to start over from scratch. This is where I learned more about branding and marketing.
I knew I needed to position myself as a professional, not just “Jonas’s company.” I wanted to have a character logo, a mascot. I knew I wanted to build it like a brand, not a personal service.
The Strategy Behind Pest Badger
I asked myself: what’s going to resonate really well with people in the state I’m currently in?
It could be city, state, anything that resonates locally. And I wanted the word “pest,” “lawn,” or “turf” in the name.
I came up with “Turf” and then “Badger” because badgers are very well known in Wisconsin. It’s the state animal. The University of Wisconsin is the Badgers. Wisconsin Badger football is huge.
It’s very, very well known. So I tied it all together.
We went into the market selling lawn care services. A year later we transitioned into pest control because we were doing more pest control. So we became Pest Badger.
Why I Don't Recommend Using Your Last Name
I wanted to be detached from the business.
When everything was Olson’s, everyone saw it as my name. When I wanted to sell it, my name was still attached and they had to rebrand anyway.
When you think about selling the company, somebody’s going to have to rebrand, and they’re going to lose customers. It’s just not a great idea.
I didn’t want the brand attached to me anymore. And honestly, it’s harder to grow when it’s your personal name.
There are some cases where it works. Tommy Mello with A1 Garage Door Service built his personal brand. But Tommy was so well known in his market that it worked for him.
I didn’t want that brand recognition around me. I wanted it around Buggy the Badger.
What Your Name Must Communicate
If you saw my logo and mascot without knowing what we did, you would know what we do.
Buggy the Badger is holding a fogger, doing pest control, stepping on a cockroach. You know what we do just by looking at him.
Same thing with the name. If you see “Pest Badger,” you know what we do.
Be very clear with your logo and your name about exactly what you do.
Names to Avoid
Don’t use “Affordable” or “Budget”: If you name your company Budget Pest Control or Affordable Pest Control, you’re already selling discounted services. You can’t position yourself as a premium company.
If someone calls and you want to charge double what everyone else is charging, they’re going to say, “Wait, I thought you were affordable?”
Don’t put yourself in that box.
Don’t use “XYZ Services”: It’s very, very broad. You don’t really know what they do.
If I was “Pest Badger Services” or “Olson Services,” people would be confused. What services? What else do you do?
Don’t try to rank first alphabetically: Back in the day it was Yellow Pages. How do we get the first name in the Yellow Pages? So people named their company “AAA Pest Control” or “A-1 Exterminating.”
That’s how the majority of older pest control companies got their names. It’s outdated.
The SEO Benefit
Having “Pest” in your name helps with SEO too.
If you have “Pest,” “Pest Control,” or “Pest Solutions” in your business name, it helps you rank for those terms.
When to Rebrand
If you already have an established company with a bad name, should you rebrand?
Here’s the truth: it’s never going to get any cheaper.
If you have one truck today and you want to rebrand, the best time to rebrand is right now. At a million dollars in revenue, it’s not going to get any cheaper. At two million, five million, ten million, it’s never going to get any cheaper.
The best time to do it is now.
The Power of Mascots: Why Buggy the Badger Sells More Than I Do
This is where most pest control companies miss the biggest opportunity.
Why Characters Work
Characters go way back. Quaker Oats had that old guy in the 1800s. The Michelin Man came from the late 1800s.
This isn’t a new concept, but the service industry hasn’t really caught on yet. I think they’re missing a big play.
It’s easy to connect with a human, but we have flaws. Animals are cute and trustworthy. They resonate with customers extremely fast.
It builds instant memorability. You always remember seeing that dog or that badger or Tony the Tiger on the Frosted Flakes commercial.
It builds a lot of brand awareness.
Buggy the Badger: Our Late-Night Marketing Manager
I didn’t want the brand around me. I wanted to build it around Buggy.
He’s on all of our marketing. We call him our late-night marketing manager, our after-hours marketing manager, our manager in general.
All of our messaging, from email campaigns to text campaigns, aren’t signed by me. They’re signed by Buggy the Badger.
When our technicians leave a service, the last thing they say is, “Have a pest free day.” Our CSRs end calls with, “Have a pest free day.”
It’s all Buggy’s messaging, not mine.
How We Use the Mascot Across Services
You can have a different version of your mascot for every service.
On our fertilizing trucks, Buggy is pushing a fertilizer spreader. On pest control trucks, he has a backpack sprayer. We have other versions where he’s checking bait boxes.
You know exactly what that truck is doing just by looking at the mascot.
The Emotional Connection
Think about the tone and personality you want.
Do you really want some big badger or animal flexing that’s super muscly and scary? Probably not.
You want something that’s warm, soft, fun, exciting. Something with a good tone that speaks to mostly females.
What’s the tonality going to be in messaging? Is it going to be witty? Is it going to be fun?
Think about all these things that a character can do that you can’t do through messaging.
Beyond the Logo: Physical Mascots
After every service, you could give away a little Buggy doll to kids. It’s something super small but memorable.
Or think about going through a parade with someone dressed up in a Buggy costume. You could make a huge impact on the community.
Think of Smokey the Bear. How many kids have loved seeing Smokey? They’re super excited when he comes out.
What could you do with your brand walking down the parade? Having your mascot handing out stickers or small items?
I have a friend who has smiley face stickers that he hands out. All the things you could do around your brand with a physical mascot are pretty cool.
The Purple Cow Philosophy in Action
Let’s say you’re at a home and garden show. Where is everyone going to flock to?
They’re going to flock to the one table that has all these kids checking out the Buggy costume.
Same thing with a parade. All the kids are going to want to see your character. You can give kids something to remember and take home, and the parents are going to call you for service.
If you can get the kids to like you and want to see your trucks, they’ll chase you down the street.
We literally have kids chasing us down and saying, “Hey, you guys are the TikTok guys!”
How can you build a brand in your community that kids want to chase after?
Moms Are Where the Kids Are
The moms are going to be where the kids are.
If all the kids in your area know about your brand and your mascot, and they grow up with your mascot and see him at events, you become the pest control company they choose when they’re adults.
They’ve known you their whole lives. They know Buggy.
The Long-Term Impact
One of the guys who works for us has a younger brother in fourth or fifth grade. The kid drew one of those “What do you want to be when you grow up?” pictures.
He had a picture of a badger and wrote, “I want to be a Pest Badger.”
That’s when you know you’re making a really cool impact on people. They see you as a place they want to work, not just a company they hire.
Internal Culture Benefits
It’s not just customers. It attracts employees too.
If you’re a fun company that’s very involved with the community, you’re going to attract better people. Not just customers, but your internal team as well.
You can have messaging from Buggy talking about core values on the walls. It’s not coming from me. It has its own personality.
The Future: AI and Mascots
Think about where AI is going. There are already talking head AI videos.
At some point, AI Buggy could be doing all of our TikToks. He could be running my podcast. It sounds like me, looks like me, has that personality, but he could be running everything for us.
That’s the power of the brand. Getting everyone to know Buggy and have that fun personality connect with them.
Different Mascots Work Too
I’ve seen animals do really well. I’ve also seen superheroes do really well, coming to save the day.
My mentor Jonathan has City Turf. He has his dog Chester. For pest control, Chester is a detective on the trucks. For lawn care and landscaping services, Chester is a butler.
Think about that type of service catered to that type of client. A butler service for all the things you do.
It’s really cool what you can do with a mascot.
Character Traits That Matter
Fun is definitely important, but every company is going to be different.
I’m not a serious type of guy, so I want my character to be fun and outgoing. He’s speaking to women in general, so that’s the tonality I want him to portray.
But it goes beyond just me being the speaker.
Creating Killer Truck Wraps: Your Rolling Billboards
Your trucks are either invisible or they’re lead-generating machines. There’s no middle ground.
My Evolution: From Silver F-150 to Pink Trucks
Even early on, I knew trucks needed something.
The majority of the fleet you see out there is still a white truck with equipment on it. We might know what it is, but no one else does.
I had a silver F-150 with a red logo on the side. It was crappy, I’m not going to lie, but it was better than the majority. I got that part right.
From there, I got a white truck with that same logo. I wanted to stand out, so instead of wrapping my truck, I painted all my trucks lime green.
Now there was a lime green truck rolling around, and we stood out. We stuck out like a sore thumb.
As soon as we painted our trucks lime green, the biggest difference was, “Holy crap, we started seeing new business everywhere.” People thought we had a whole fleet. It was only like two or three trucks at a time, but people were like, “Wow, you guys have a whole fleet!”
I was onto something.
The Purple Cow Strategy
When I sold that company and started over, I was reading Seth Godin’s book “Purple Cow.”
There’s an analogy about a food delivery truck driving through New York. It was one pink truck with a crab on top. It’s a food delivery truck.
People kept seeing this one pink car over and over again, but they really only had one vehicle. Everyone thought they had a whole fleet.
That’s when the light bulb went off.
I was going into a new market where everything was green. Literally every company had green branding. Everything inside those companies was green.
If I showed up with a new green truck, I was just going to fit in like everyone else.
The Competitive Analysis
I looked at every single competitor. I pulled up their websites, got their colors, made a spreadsheet of everything.
I wanted to be totally different.
The pink thing was already an idea from that Purple Cow story. So I decided to wrap my trucks pink.
All my technicians were wearing pink. Our signs were pink. Literally everything was pink.
Standing Out Is Everything
Once we came into that new market with pink trucks, we stood out. This is the purple cow in action.
If you’re driving down the road and you see black and white cows, black and white cows, black and white cows, then you see a purple cow? That thing stands out like a sore thumb.
It’s the same thing with our pink trucks.
You see white truck, green truck, white truck, green truck, then a pink truck drives by? Everyone turns and says, “Oh man, I saw your truck!”
The Orange Crush Acquisition
We actually bought another company called Orange Crush. Really cool brand. They stood out because they were orange.
They would drop an Orange Crush soda can after each service, which I loved.
Think about what you can do in your market that’ll resonate and help build your brand.
Truck Wrap Mistakes to Avoid
Mistake #1: Not having anything at all. That’s the biggest one.
Mistake #2: Using just your last name. “Smith Pest Control” just doesn’t stand out.
Mistake #3: Blending in with competitors. If someone already has orange or pink trucks in your market and you want to become the pink truck, you’re just going to blend in. They’re going to think you’re them.
Mistake #4: Listing all your services. Don’t put “We do mosquitoes, fleas, ticks, termites, ants, roaches” all over your truck. It’s so outdated.
Mistake #5: Using cliché taglines. “24/7 service,” “We show up when we say we will,” “In business since 1958.” No one really cares anymore. That old-school stuff doesn’t work.
Mistake #6: No clear call to action. Actually, there is no real call to action on a truck anymore. Don’t clutter it up.
What Should Actually Be On Your Truck
Your mascot, your colors, your name, and your tagline. Honestly, that’s pretty much all you need.
Anything more than that is just too much.
Why I Don't Recommend Phone Numbers Anymore
How many times have you gone up to a truck and taken a picture to save the number?
Never.
What are you going to do? You’re going to Google the company name. You’re going to type in “Pest Badger,” it’s going to give you the phone number, and you’re going to call through there.
When our CSRs pick up, they ask, “Where did you hear about us?” The customer says, “I saw your van.” Perfect. We source code that.
That lead came from our truck.
Your name alone should tell you exactly what you do. Our tagline is “Have a pest free day.” Just by reading our tagline, you know what we do. Just by seeing our badger, you know what we’re going to do.
Don't Brand Other Companies on Your Trucks
I’ve seen HVAC companies and print companies put their vendor’s logo on their trucks because the vendor gave them marketing credits.
Use those credits for something else. Don’t take up space on your truck branding someone else. Use that all for your own branding and use their marketing dollars somewhere else.
The Investment
Truck wraps vary by market, but we’ve had big vans wrapped for $5,500 all the way down to three-quarter wraps that are $3,000.
We’re usually looking at $3,000 to $4,000 per truck, depending on the truck.
It’s never going to get any cheaper, so start now.
The ROI That Nobody Talks About
Let’s say you’re doing half a million a year. You roughly have two to three trucks on the road. It’s going to cost you $9,000 to $12,000 to wrap them all.
But if each truck can generate 10 leads a month, and let’s say each lead is worth $1,000 for easy math, that’s $10,000 that each truck is going to generate that month.
You’re roughly missing out on $30,000 of revenue that could have come from phone calls from your trucks.
When you think about it from a lead generation perspective and not just a branding perspective, those wraps become a no-brainer investment.
The Neighborhood Trust Factor
Instead of seeing a random truck in your neighbor’s yard that you don’t recognize, you see a very clear Pest Badger truck in the driveway.
You think, “Wow, I see them in everyone’s driveway. I see them all around.”
It’s not even just seeing them parked at Costco or randomly driving around. There’s also mutual trust when you see that truck specifically in your neighborhood.
Maybe your neighbors don’t know who you are yet, so they don’t trust you. But they’ve seen your truck five, six, seven, eight times coming through the neighborhood. They’ve seen your lawn signs.
They don’t trust you yet, but they trust their neighbor’s decision to use you.
They reach out to their neighbor and say, “How do you like the company?” Their neighbor refers you. It definitely builds a lot of trust.
Your Brand Tagline: The One Phrase That Defines You
Your tagline should be short, concise, and tell people what you do without even knowing your company.
How We Came Up With "Have a Pest Free Day"
I didn’t come up with it.
One of my guys, Tyler, who I’ve been working with for a couple years, actually came up with the idea and had it on his truck. I loved it so much because it was exactly what we wanted.
Why It Works
Every single person who hears it laughs. It’s our take on retail catchphrases.
I’m from Wisconsin, so QuikTrip gas stations are big here. Every time you leave QuikTrip, they say, “See you next time.” Every single employee.
Why do they do that? Because they plan on seeing you again at some point. They know you’re coming back.
Ours is the same model. We use “Have a pest free day.”
Every time we show up, customers know they’re going to have a pest free day.
Consistency Across All Touchpoints
When our technicians leave, the last thing they say is, “Have a pest free day.”
When our CSRs end a phone call, they say, “Have a pest free day.”
We use it across all messaging and marketing. Everything says the same thing.
That consistency builds the brand.
Putting It All Together: The Brand Wheel
Every little spoke is part of your wheel. If you have a few spokes missing, it’s just not going to be as easy to roll.
I love what Dan Antonelli said in his book: your brand is the hubcap.
Your brand is in the middle of the hubcap, and all your marketing revolves around your entire brand.
It’s not just one thing. It’s all those things working together perfectly to get that wheel to spin.
The Non-Negotiables
You have to have:
- A killer website that matches your brand and character
- Amazing trucks that are wrapped and stand out
- Good uniforms that match your branding
- A strong tagline that’s short and concise
- A memorable mascot or character
- Premium pricing
- Excellent communication systems
All of these are non-negotiables if you want to be a premium company.
It's Like Pushing a Boulder Downhill
It’s super hard to push at first. But once you get some momentum going and your wheels are all spinning, it all starts going downhill.
It’s hard to stop that train.
The ChatGPT Strategy for Understanding Your Market
Here’s a quick tactical tip: jump on ChatGPT and ask it to look up specific neighborhoods in your area.
Ask: “What is the average income of this neighborhood? What are all the one-star reviews for pest control companies in this area?”
Go through that data and find patterns. In this area, the one-star reviews came from knocking on doors uninvited. In this area, they came from leaving gates open.
Then create your messaging around those pain points to target those specific people.
Use data to understand what your market actually cares about.
Final Thoughts: Building a Brand Worth $10 Million
I started with Olson’s Lawn Care. A silver F-150 with a bad logo.
I evolved to lime green trucks that stood out.
Then I completely rebranded to Pest Badger with pink trucks and a badger mascot.
Now we’re over $10 million a year, and our brand is our biggest asset.
The phone rings because people see our trucks. Kids chase us down the street. Customers refer us because our brand makes them look good to their neighbors.
Your brand is either your biggest asset or your biggest liability. There’s no middle ground.
Most pest control companies are trying to compete on price because they don’t have a brand worth paying for. Don’t be like most companies.
Build a brand that positions you as premium. Create a mascot that people remember. Wrap your trucks so they generate leads just by existing. Develop a tagline that people repeat.
And for the love of everything, stop calling yourself “Affordable Pest Control.”
Want to connect with 2,000+ other pest control business owners who are building real brands and scaling to seven figures? Join our free Facebook group, Pest Control Millionaires. And grab a copy of Zip Code Kings to learn the complete marketing playbook that took us from zero to $10 million.
Now go build a brand that actually matters.
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- Wrapping Pest Control Vehicles: Why Your Truck Is Your Best Billboard – Jonas Olson
- Pest Control Mascot: How a Cartoon Character Can Build Your Brand – Jonas Olson
- Pest Control Premium Pricing: Why the Best Companies in Your Market Charge the Most – Jonas Olson
- Pest Control Company Names: How to Pick One That Actually Grows Your Business – Jonas Olson
- Pest Control Target Market: Who’s Actually Buying and How to Reach Them – Jonas Olson
