I’ve been doing Facebook groups for years. I’ve tested everything.
And I’ve seen companies get 100 accounts just from one Facebook group.
But most people get this completely wrong. They join groups and immediately start pitching their services. They get kicked out within a week.
I’m Jake Sheldon, co-founder of Pest Control Millionaires, and I’m going to show you exactly what to post in Facebook groups to build trust, authority, and actually generate sales.
Don't Just Post Text All the Time
This is a fun one for me because I’ve been doing this for literally years and years and years and I’ve tested a lot of different things for this.
One thing I want to say first is you don’t want to just put text all the time. It’s fine when you’re testing a few things, but there’s a specific sequence you need to follow.
Post #1: The Introduction (With a Wholesome Photo)
Number one, you want to introduce yourself to the group. It doesn’t matter if you’ve been in this group for 15 years.
Introduce yourself to the group because there’s people in the group who don’t know who you are for the most part.
And if they do, you’re probably already making a lot of money if everyone knows you in the group.
What to Include in Your Introduction
It could be something as simple as, “Hey, my name is Jake. I’m a local pest control company in the area. Just want to introduce myself. We can take care of you. Blah, blah, blah, blah.”
You literally want to make it super simple. Say why you’re introducing yourself and tell people that you’re there to help.
The Disclaimer Sentence (Critical)
Now, another thing that you want to put in there is a disclaimer sentence at the end.
So that disclaimer sentence is, “Hey, even if you’re not interested in my service, whatever you guys are doing for the service, I would still be happy to connect.”
So that is really, really important that you guys do the introduction statement. I do have templates for this if you want to reach out. I have templates. I’ve been doing these types of posts for a long, long time.
But those are the essential components that you want to do right away.
Do the introduction, say who you are, why you’re there, and then do the disclaimer sentence. It’s super important to get that out so you don’t look like a spammer or that you’re trying to sell something right away.
The Photo That Works Best
Another thing that you need to do is post a picture with that introduction. Don’t make it just text.
For that introduction photo, I’ve seen people try to do discounts or like, “Hey, get your first service for 50% off” and I’m like, “No.”
I’ve done that. And sometimes you even get kicked out of the groups, which that’s ultimately what you don’t want.
Don’t do any discount posting or like, “Hey, we’re doing this awesome price” or whatever it may be. That’s for ads. It’s not for these group posts.
We want to build community. We want to build trust. This is all for value, value, value, trust building, trust building, trust building, and authority.
Post a picture of either you with your team, your business, or what I’ve actually seen work best is if you do an introduction post with your family.
The best ones I’ve seen is people holding babies, holding puppies, holding kittens, something that’s trustworthy, relatable. Or cute, right?
One of the best ones we’ve actually seen get results from was one of my buddies posted a picture with him and his dog and it was a golden retriever and had sunglasses on and it just blew up.
So that’s one of the first posts that you want to do is the introduction with a wholesome photo, I guess you could say.
And I wouldn’t do a video right away. I would actually stick to the image on that first introduction.
So I know I just kind of rambled for a little bit, but that would be the first post that I would do.
Post #2: Thank the Group (Build Social Proof)
You have to start out with an introduction post in every single Facebook group that you join. And then what follows that?
The next post, we do have templates for this as well, but you want to thank the group for you even being a part of there.
You want to build social proof.
After that first introduction post, if you’re doing this at scale and at volume, you’re going to have people reach out to you and you’re going to have people sign up for your service if you’re doing this enough.
And so what you’re going to do is you’re going to publicly thank people or you can even tag people.
And so you say, “Hey everyone, thanks for showing me support. You guys have been awesome.”
So you’re just going to show thanks to the group for supporting your business.
Now, everyone who sees that post, they might not have saw the last one, the introduction. So who’s this guy? Someone’s supporting them.
And then they go through the post, they read it. And again, it’s another wholesome picture.
You and your business or you and your family or you and your kitten or you and your dog. Whatever it may be.
But again, you’re now building a little social proof that other people are choosing to use your business.
Again, you want to stay away from the marketing material like, “Hey, we’re offering 50% off or $50,” whatever it may be. You want to stay away from that.
Keep building value from the group.
Post #3: Provide Real Value (Repurpose Your Content)
Now after that second post, then you actually want to provide real value.
Jonas does this great. He’s already done the introduction post, the value post, the social proof post. And now he just goes in there and provides value.
You guys can check those out. He basically repurposes his TikTok videos and he repurposes them on Facebook groups.
So this is going to be like how to get rid of carpenter ants on your deck. And he’ll just post a video of how someone could get rid of them themselves.
Or how to get rid of mice in your garage.
It sounds counterintuitive to show someone how to do it themselves, but the more trust you’re building in these groups and the more people see you as an authority, you’re just building your brand, but really even your personal brand, because you’re using your personal profile for this.
When anyone goes to think of pest control, they’re going to think of you now because they’ve seen you in the group for months and months and months posting this value.
They’re going to be like, “Oh, you know, that Jake guy on that Facebook group’s been posting about pest control for months. You know what, I should reach out to him instead of going on Google and searching for someone.”
They’ve been seeing you over and over and over and over and over.
So that’s where the real power is with the Facebook groups is building value and building community, building trust, building authority in these groups at volume.
Does Pitching Ever Work?
So you have to be giving a lot of value. Does pitching ever come into play?
I have done that before and it didn’t work well.
I’ve actually found the more value you give, the more sales you’re going to get.
It’s really, really interesting because you would think it’d be the opposite because we’re so used to a direct response world.
Because that works fantastic with ads. We both know that.
But when you’re in Facebook groups, it’s different. You need to have value first. You need to build the trust, build the community in there.
The Priming Post Strategy
Now one thing I will say that does work outside of value posting is like a priming post, I guess you could call it. Some marketers call that.
“Hey, has anyone seen gophers?” or “Hey, has anyone seen these bugs?”
And then you’ll take a picture of a stink bug or whatever it may be.
And then everyone that’s seen them is like, “Oh yeah, I’ve seen that. I’ve seen that. I’ve seen that.”
And you get like a lead list of all people who’ve seen them.
And then you plug them at the bottom and be like, “Hey, it looks like there’s quite a few people seeing these bugs. I’d be happy to help you.”
You can leave your phone number or your website link right there.
And now you have a lead list that you can reach out to. “Hey, I saw you’re dealing with stink bugs. Be happy to help.” Boom, boom, boom, boom, boom. And I have a lead list.
How to Follow Up
If you’re going to do it that way, I would at the end, let the comments really build up.
And then you’re going to go at the end of the comment and you’re going to leave your website link or your phone number at the bottom.
You don’t want to comment on every single post because then it looks a little spammy.
But I would actually reach out to each one of those people and I would DM them, but make it a very, very soft pitch.
You don’t want them to report you to the admin or kick you out.
Do You Need to Engage in the Groups?
You definitely want to be engaging with the group, especially, you should be tracking this, by the way, you should be tracking which groups are producing the most sales.
Out of all of our groups, in the last video we mentioned we have almost 200 groups that we’re in. I know exactly how many sales I’m getting from each group.
And so you want to track that.
Now the reason why you want to do that is you could go six months in a group and you’re posting there all the time, once a week, and you’re not getting any sales.
Well, you could probably just toss that group out and maybe wait six months to a year to post in there again to see if it kind of kicks back up.
But the groups that are doing really, really well, we actually have about 14 to 15 groups that just crush it.
And those are the groups we really, really focus on getting very, very involved in those groups, make really, really good content for them, always liking stuff, hearting stuff, commenting on posts.
We want to be very, very engaging in the groups that are producing you a lot of leads. It makes sense.
So you have some favorited groups or you’re involved in 200 different groups. It probably doesn’t make sense. You don’t have time unless it’s a virtual assistant or something that’s engaging on all of those.
But your top five, maybe your top 10, definitely be engaging in those regularly.
Does ROI Drop Off Over Time?
As long as the group is still growing, you should actually see better results as time goes on.
Now, if the group is not a growing group, it’s not an engaged group, it’s going to drop off, which you will see quite a bit actually.
And that’s why it’s so important to test and why it’s so important to do volume of this.
I see a lot of people, they’ll be like, “Ah Jake, I did five group posts in five different groups.”
I’m like, “Awesome. My virtual assistant did that in five minutes.”
And that’s another thing we can go into later. You can have a virtual assistant do this for four bucks an hour. Do all these posts for you.
The Bottom Line on What to Post
Post #1: Introduction with a wholesome family or pet photo. Include the disclaimer sentence.
Post #2: Thank the group publicly. Build social proof that people are using your services.
Post #3: Provide real value. Repurpose your educational content from TikTok or YouTube.
Never pitch directly. Build trust and authority instead.
Use priming posts to generate lead lists. “Has anyone seen these bugs?”
Track which groups produce the most sales and engage heavily in those top 10-15 groups.
As long as the group keeps growing, your results will get better over time.
If you want to learn more strategies like this, join our free Facebook group, Pest Control Millionaires. We’ve got over 2,000 active members sharing what’s working in their businesses right now.
And if you want the complete blueprint for building a premium pest control brand, grab a copy of Zip Code Kings. It covers everything from marketing to branding to operations.
Stop pitching. Start providing value.
