Jake, Jonas, and Dan met through the Pest Control Millionaires program and quickly realized that their combined expertise created the perfect trifecta for pest control marketing. Jake brought his Facebook ads and automation knowledge, Jonas contributed his door-to-door and social media strategies from scaling Pest Badger to $20M, and Dan added his local SEO mastery. They mapped out the complete outline and each wrote chapters in their areas of expertise. The result is Zip Code Kings, the pest control marketing bible, which they released on October 20th at PestWorld 2025 where they signed and gave away 100 copies.
Learn how to build a memorable brand that stands out in your market, from choosing the right company name to creating killer truck wraps and leveraging mascots that customers remember.
Discover how to structure service plans, pricing, and offers that make customers say yes immediately instead of shopping around for competitors.
Master door-to-door sales scripts, objection handling, routing strategies, and traditional marketing tactics like yard signs and mailers that still generate massive ROI.
Get the complete roadmap for dominating local search results, from building your website and optimizing your Google Business Profile to executing keyword research and building backlinks that actually move the needle.
Learn which platforms to focus on, what content gets engagement, when to post for maximum reach, and how to go viral while building a massive following that converts into customers.
Get Jake’s proven system for finding the best Facebook groups, posting without getting banned, and converting group members into paying customers at scale.
Master paid search advertising with step-by-step strategies for setting up campaigns, writing high-converting ad copy, targeting the right customers, and maximizing ROI from Google Ads, Bing Ads, and Local Service Ads.
Learn which paid directory platforms are worth your money, how to set up your profiles for maximum conversions, and how to track ROI so you’re only spending on what works.
Get Jake’s complete Facebook ads playbook, from creating scroll-stopping creatives and laser-focused targeting to A/B testing and retargeting strategies that turn cold audiences into booked appointments.
Discover how to turn more website visitors into customers by optimizing page speed, building high-converting landing pages, and improving your Google Business Profile to maximize every click you pay for.
Implement Jake’s automation systems that respond to leads in seconds, follow up automatically, nurture prospects without lifting a finger, and free up your time to focus on growing your business.
Learn Jonas’s proven tactics for increasing customer lifetime value through service upgrades, killer first impressions, referral programs that actually work, and strategies to win back lost customers.
Understand the exact metrics that matter for your pest control business, from customer acquisition cost and profit margins to technician performance and executive-level KPIs that predict long-term success.
Build a team that runs without you by hiring virtual assistants, forming strategic partnerships, training new members effectively, and delegating marketing tasks so you can focus on what only you can do.
Get Jonas’s step-by-step process for acquiring other pest control companies, integrating them smoothly after purchase, and making your own company more valuable for when you’re ready to exit.
Zip Code Kings is the only pest control marketing book written by operators who are actually in the trenches right now. Jonas runs a $20M company, Jake owns multiple home service businesses, and Dan is one of the top local SEO experts in the industry. We’re not retired consultants teaching outdated theory. This book contains the exact strategies we use every single day to generate leads, close customers, and scale our businesses faster than anyone else in pest control.