Podcast takeaways, free guides, PCO tips and success stories for pest control business owners.https://pestcontrolmillionaires.com/en-UShttps://pestcontrolmillionaires.com/pest-control-email-marketing/https://pestcontrolmillionaires.com/pest-control-email-marketing/Pest control email marketing makes the most money on people who already know you, like customers, canceled customers and anyone with an open quote. Automate six emails, send them from your own domain with SPF, DKIM and DMARC set up, and never buy a list. For brand new leads, email backs up your…Thu, 12 Nov 2026 00:00:00 GMTAutomationJake Sheldonhttps://pestcontrolmillionaires.com/jonathan-pototschnik-on-ai-top-tier-clients-and-one-business/https://pestcontrolmillionaires.com/jonathan-pototschnik-on-ai-top-tier-clients-and-one-business/Jonathan Pototschnik, JP to me, is the co-founder of CitiTurf, a lawn care company in Plano, Texas. He started mowing lawns at 14, built Service Autopilot and sold it in 2019, and he has taken more than one business well into eight figures. He has been my mentor for going on 14 or 15 years. When I…Tue, 10 Nov 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/why-pest-control-customers-cancel/https://pestcontrolmillionaires.com/why-pest-control-customers-cancel/Pest control customers cancel for a short list of reasons. The bugs come back or the service slips, a visit gets missed or comes as a surprise, nobody tells them what was done, a price increase lands badly, the billing makes them decide again, they move, the tech they liked leaves, or they were sold…Mon, 09 Nov 2026 00:00:00 GMTMaximizing LTVJonas Olsonhttps://pestcontrolmillionaires.com/5-things-every-pest-control-company-needs-to-hit-1m/https://pestcontrolmillionaires.com/5-things-every-pest-control-company-needs-to-hit-1m/I wrote five things on a sheet of paper on my lunch break. If you want to take a pest control company from zero to $300,000, $500,000, $800,000 and then a million in annual revenue, those five things are all you need. If somebody tells you it takes more than that, they're usually just trying to sell…Thu, 05 Nov 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/pest-control-business-owner-salary/https://pestcontrolmillionaires.com/pest-control-business-owner-salary/A pest control business owner's salary comes down to two numbers, revenue and profit margin, because what you take home is the wage you pay yourself plus whatever profit is left. Using my numbers, a solo owner with one truck takes home somewhere around $80,000 to $150,000 a year. At $1 million in…Thu, 05 Nov 2026 00:00:00 GMTTracking KPIsJonas Olsonhttps://pestcontrolmillionaires.com/pest-control-industry-statistics/https://pestcontrolmillionaires.com/pest-control-industry-statistics/Every other day I post a question in the Pest Control Millionaires Facebook group, a private group of 5,000+ pest control owners. Usually a good number of owners reply. In 2026, 141 of those questions drew 2,800+ answers from nearly 800 owners, so I had Grok Bot pull every one of them and we counted…Wed, 04 Nov 2026 00:00:00 GMTStatisticsDan Leibrandthttps://pestcontrolmillionaires.com/stephen-pelphrey-on-growing-a-10k-a-month-pest-company-to-20k/https://pestcontrolmillionaires.com/stephen-pelphrey-on-growing-a-10k-a-month-pest-company-to-20k/Stephen Pelphrey owns Slade Pest Solutions in Fort Worth, Texas. He found pest control about 14 years ago, when he was between jobs and a small family-owned company advertised for a technician with no experience necessary. He fell in love with the work. He spent the next 10 years at another…Tue, 03 Nov 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/pest-control-sales-script/https://pestcontrolmillionaires.com/pest-control-sales-script/A pest control sales script is the same few steps in the same order on every call. Find out why they’re calling, confirm the problem and what they’ve tried, explain how you’ll fix it, stack the value of your guarantee, give them a reason to book now, answer their concerns, then take the card and…Mon, 02 Nov 2026 00:00:00 GMTAutomationJonas Olsonhttps://pestcontrolmillionaires.com/pest-control-business-plan/https://pestcontrolmillionaires.com/pest-control-business-plan/A pest control business plan should fit on one page and answer eight questions with numbers. Where you’ll work, what you’ll sell and for how much, what a customer is worth and what you can pay to get one, which marketing fits your stage, when you’ll hire, how much cash you need, how you’ll get…Thu, 29 Oct 2026 00:00:00 GMTTracking KPIsJonas Olsonhttps://pestcontrolmillionaires.com/mark-meijer-on-the-5600-a-week-left-on-the-table/https://pestcontrolmillionaires.com/mark-meijer-on-the-5600-a-week-left-on-the-table/Mark Meijer owns Clean Pest Control in Riverside County, Southern California, about an hour north of San Diego. He's been in this industry about 25 years. He spent around 10 of them as a technician, then ran sales for a Fortune 500 pest company out of an office doing $6 million a year, where his…Tue, 27 Oct 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/inside-the-real-pestworld-house/https://pestcontrolmillionaires.com/inside-the-real-pestworld-house/Every year at PestWorld, a group of pest control owners moves into a house together for the week. We call it the Real PestWorld house. The week before PestWorld 2026 in Texas, three of the guys who plan it with me came on the show. Travis Bottoms and Tyler Sublette founded Nice Pest Company, and…Tue, 20 Oct 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/how-many-sales-reps-a-pest-control-company-needs/https://pestcontrolmillionaires.com/how-many-sales-reps-a-pest-control-company-needs/How many sales reps would you need to sell a million dollars every single month? When I ask most owners, they just guess. But if you know your average contract value, your close rate and your cost per lead, you can work the numbers backwards and figure it all out. It’s pretty simple.Thu, 15 Oct 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/christian-ludwig-on-using-ai-in-a-pest-control-business/https://pestcontrolmillionaires.com/christian-ludwig-on-using-ai-in-a-pest-control-business/Christian Ludwig was my first teacher in door-to-door. When I didn’t know a thing about it, I found him online, went out to North Carolina, and he walked me through his script and his price sheet and told me how to pay my reps. He went on to co-found Aruza, grow it fast and sell it to private…Tue, 13 Oct 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/yogesh-tulani-on-growing-from-30k-to-50k-a-month/https://pestcontrolmillionaires.com/yogesh-tulani-on-growing-from-30k-to-50k-a-month/This was another live breakdown, where I audit a member’s company on the show. Yogesh Tulani, the founder of Sani IQ, runs a pest control company in the Greater Toronto Area in Ontario.Tue, 06 Oct 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/how-much-to-pay-for-a-new-pest-control-customer/https://pestcontrolmillionaires.com/how-much-to-pay-for-a-new-pest-control-customer/One of our biggest customer acquisition channels at Pest Badger costs us about $480 per customer. Google brings us customers for around $100. And I still spend millions of dollars on the expensive one.Thu, 01 Oct 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/mason-metzger-on-year-round-pest-control-in-a-small-town/https://pestcontrolmillionaires.com/mason-metzger-on-year-round-pest-control-in-a-small-town/This was another live business breakdown. Mason Metzger owns Exodus 8 Pest Control in West Central Minnesota. His town has about 3,500 people, and his whole county has about 9,000. He also runs a small gun shop, so when people ask what he does, he says, “I like to kill stuff.”Tue, 29 Sep 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/pest-control-referral-campaign/https://pestcontrolmillionaires.com/pest-control-referral-campaign/In two weeks, 255 referrals came in to Pest Badger, and 155 of those people became paying customers. Over their lifetime, those customers could bring in about $800,000. The campaign cost about $11,000. Here’s exactly what we did and why I think it worked.Thu, 24 Sep 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/joey-mantione-on-doubling-a-250k-pest-control-company/https://pestcontrolmillionaires.com/joey-mantione-on-doubling-a-250k-pest-control-company/This one was a new format for the show. Instead of an interview, I audited a member’s company live. Joey Mantione, who a lot of this industry knows as Joey Bugs, owns Pops Pest Control in North Jersey.Tue, 22 Sep 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/how-ai-replaced-our-backup-call-center/https://pestcontrolmillionaires.com/how-ai-replaced-our-backup-call-center/We were spending over $150,000 a year on a backup call center at Pest Badger, so I replaced it with AI. Before anybody loses their mind, I didn’t replace our CSRs. They still answer our phones, and the AI only picks up when all of them are busy or we’re closed. It answered 264 calls in 12 days, and…Thu, 17 Sep 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/what-i-wish-i-knew-before-opening-a-second-pest-control-location/https://pestcontrolmillionaires.com/what-i-wish-i-knew-before-opening-a-second-pest-control-location/If you’re thinking about opening a second location, I’d probably tell you to wait. A lot of owners expand way too early. They get their first location working, they’re making some money with a couple trucks on the road, and right away they look at the next city. I get it, because I’ve done it. But…Thu, 10 Sep 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/nick-bartolo-on-how-to-prepare-to-sell-your-pest-control-business/https://pestcontrolmillionaires.com/nick-bartolo-on-how-to-prepare-to-sell-your-pest-control-business/I just had Nick Bartolo back on the show. Nick runs Essential Partners, a wealth management firm that only works with business owners going through a liquidity event, and a lot of those owners are in pest control. Over the last 24 months his clients have exited more than $600 million in business…Tue, 08 Sep 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/matt-railla-on-buying-the-termite-company-he-was-hired-to-sell/https://pestcontrolmillionaires.com/matt-railla-on-buying-the-termite-company-he-was-hired-to-sell/I just got off a call with Matt Railla, and his story is one I have not heard before. Matt runs Top Termite in Los Angeles, and he is only two years into pest control. Before that he ran a winery, then became a business broker. Top Termite was one of his listings. When nobody would buy it, he bought…Tue, 01 Sep 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/why-pest-badger-sold-its-first-franchise/https://pestcontrolmillionaires.com/why-pest-badger-sold-its-first-franchise/For years, if you had asked me whether I’d ever franchise Pest Badger, my answer was always the same. Absolutely not. I probably would have laughed at you.Thu, 27 Aug 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/gustavo-hernandez-on-carrying-his-fathers-legacy/https://pestcontrolmillionaires.com/gustavo-hernandez-on-carrying-his-fathers-legacy/This one was different. Travis Bottoms from Nice Pest Control co-hosted with me, calling in from his Tesla, and together we sat down with Gustavo Hernandez. Gustavo runs 1-800-Raccoons out of Queens, New York. He has been in the PCM program for a while and he says he watches every episode of this…Tue, 25 Aug 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/why-facebook-leads-dont-close-and-how-we-fix-it/https://pestcontrolmillionaires.com/why-facebook-leads-dont-close-and-how-we-fix-it/Most service companies will tell you Facebook leads suck. Some of ours cost about $7.Thu, 20 Aug 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/mat-rogers-on-googles-lsa-shakeup-and-the-99-seo-trap/https://pestcontrolmillionaires.com/mat-rogers-on-googles-lsa-shakeup-and-the-99-seo-trap/Mat Rogers is back. He runs Lizard Marketing, he has been on this show more than almost anyone, and every time he comes on he brings the stuff that is about to hit your business before you see it coming. This one is two big changes at once, and both landed right in the middle of busy season.Tue, 18 Aug 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/how-to-get-to-10k-a-month-in-pest-control-with-almost-no-money/https://pestcontrolmillionaires.com/how-to-get-to-10k-a-month-in-pest-control-with-almost-no-money/If you’re trying to get your pest control company to $10,000 a month, I don’t think you should be spending money on marketing yet. I know that sounds backwards. But every week I talk to owners spending money on Facebook ads, Google ads and every other tactic they can find, and most of them skip the…Thu, 13 Aug 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/benjamin-williams-on-getting-out-of-the-technician-box/https://pestcontrolmillionaires.com/benjamin-williams-on-getting-out-of-the-technician-box/Benjamin Williams founded Pest Ref Services in Central Florida in 2020. He calls himself the pivot king. He left high school as a sophomore to work full time and help his mom, went to school for welding and then for driving trucks, and found pest control at a career fair, where Massey Services…Tue, 11 Aug 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/couri-leuschner-botanical-solutions/https://pestcontrolmillionaires.com/couri-leuschner-botanical-solutions/I recently sat down with Couri Leuschner, founder and CEO of Botanical Solutions out of Westchester County, New York. His story is different from every other one we’ve featured, and here’s why. Couri isn’t a pest control operator. He’s a board certified master arborist, a credential that only two…Mon, 10 Aug 2026 00:00:00 GMTSuccess StoriesDan Leibrandthttps://pestcontrolmillionaires.com/what-the-biggest-pest-control-companies-do-differently/https://pestcontrolmillionaires.com/what-the-biggest-pest-control-companies-do-differently/Have you ever looked around your market and wondered how you’re supposed to compete with the big companies? They’ve got 40 trucks and thousands of customers. They’ve got hundreds, maybe thousands, of Google reviews, and they’ve been in your market for over 30 years. Meanwhile, you’ve got one truck.Thu, 06 Aug 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/ben-eastlund-and-sullivan-scherber-on-running-a-pest-control-branch/https://pestcontrolmillionaires.com/ben-eastlund-and-sullivan-scherber-on-running-a-pest-control-branch/Ben Eastlund and Sullivan “Sully” Scherber own and run Pest Badger’s branch in Minnesota. It’s the branch we built out of Mosquito Crush, a mosquito company doing about $300,000 a year that we bought in April 2025. I walked through that deal on my YouTube channel, and I figured you should hear it…Tue, 04 Aug 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/kirk-slack-dang-pest-control/https://pestcontrolmillionaires.com/kirk-slack-dang-pest-control/Kirk Slack spent 14 years building a lawn care and landscaping company in Austin. He took it from a single mower in the back of his truck to $3 million a year. Then he sold it, moved to East Texas, and started over from zero in pest control.Mon, 03 Aug 2026 00:00:00 GMTSuccess StoriesDan Leibrandthttps://pestcontrolmillionaires.com/how-to-find-pest-control-technicians/https://pestcontrolmillionaires.com/how-to-find-pest-control-technicians/Hiring is every home service company’s biggest bottleneck, and most owners put zero effort into it.Sun, 02 Aug 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/kendall-hines-on-why-api-keys-should-be-free/https://pestcontrolmillionaires.com/kendall-hines-on-why-api-keys-should-be-free/Kendall Hines is the founder of Clicki, the referral software for home service companies. It’s one of PCM’s sponsors, and we use it at Pest Badger. Kendall came up in the industry. He grew his parents’ Lawn Doctor franchise into one of the fastest growing Lawn Doctor franchises in the country, built…Tue, 28 Jul 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/how-james-szojka-built-yard-dawgs-into-a-5m-lawn-care-company/https://pestcontrolmillionaires.com/how-james-szojka-built-yard-dawgs-into-a-5m-lawn-care-company/James Szojka co-founded Yard Dawgs in 2014 with his business partner, Liam, who he’s known since kindergarten. They’re still 50/50. Yard Dawgs is a lawn care company based in Calgary that runs six markets in Alberta and Saskatchewan out of one call center. They finished 2025 at about $3.3 million in…Tue, 21 Jul 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/how-two-brothers-with-day-jobs-built-southwest-weed-pest-to-100k-months/https://pestcontrolmillionaires.com/how-two-brothers-with-day-jobs-built-southwest-weed-pest-to-100k-months/I recently sat down with Alex Deageuro and Justin Lidick, the brothers behind Southwest Weed & Pest Solutions out of Rio Rancho, New Mexico, and their story breaks all the rules. They started the company in 2023 with zero industry experience. Alex works a full-time cybersecurity job for the federal…Mon, 20 Jul 2026 00:00:00 GMTSuccess StoriesDan Leibrandthttps://pestcontrolmillionaires.com/how-we-built-pest-badger-from-one-truck-to-20-locations/https://pestcontrolmillionaires.com/how-we-built-pest-badger-from-one-truck-to-20-locations/If you gave me a pickup truck and a skid sprayer and told me to build another pest control company from scratch, I’d build it almost exactly the same way. There are a few big mistakes I’d avoid, but the decisions that built Pest Badger are the ones I’d make again.Sun, 19 Jul 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/josh-fleenor-on-buying-two-pest-control-companies/https://pestcontrolmillionaires.com/josh-fleenor-on-buying-two-pest-control-companies/Josh Fleenor is the president of Pest Pros, a California pest control company in the Sacramento area. He has been in pest control for 26 years, ever since he answered a newspaper ad that turned out to be a wrong number. It was a pest control company, and a charismatic guy talked him into coming…Tue, 14 Jul 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/raising-pest-control-prices/https://pestcontrolmillionaires.com/raising-pest-control-prices/When I bought this company, some customers were paying less than $50 for a mosquito treatment. Today, some of those same customers are paying over $129. Here’s exactly how we rolled those price increases out without losing the business.Thu, 09 Jul 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/brandon-sizemore-on-betting-his-house-on-mint-pest-control/https://pestcontrolmillionaires.com/brandon-sizemore-on-betting-his-house-on-mint-pest-control/Brandon Sizemore co-founded Mint Pest Control, which had four locations and its headquarters in Louisville, Kentucky, when we recorded this. He’s also a CPA who started his career at Deloitte. Then he mortgaged his house to start a pest control company.Tue, 07 Jul 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/tateum-ohanlon-summit-pest-control/https://pestcontrolmillionaires.com/tateum-ohanlon-summit-pest-control/I recently sat down with Tateum O’Hanlon, founder of Summit Pest Control out of Guelph, Ontario, and his story might be the fastest start we’ve ever featured on this show. Tateum is 21 years old. He did his first pest control job in May 2025. Just over a year later, Summit is doing $70,000 a month…Mon, 06 Jul 2026 00:00:00 GMTSuccess StoriesDan Leibrandthttps://pestcontrolmillionaires.com/the-mosquito-crush-acquisition/https://pestcontrolmillionaires.com/the-mosquito-crush-acquisition/We bought a pest control company doing just over $300,000 a year. Then we imported the customer data into our CRM, and within five minutes it showed more than $850,000 in annual recurring revenue.Thu, 02 Jul 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/jake-sheldon-on-the-marketing-system-behind-his-companies/https://pestcontrolmillionaires.com/jake-sheldon-on-the-marketing-system-behind-his-companies/Jake Sheldon co-founded the Pest Control Millionaires program with me, and he had been on this show several times before this one. He owned an advertising agency for years, running Facebook ads, Google ads and websites mainly for pest control and lawn care companies, which is how we met. When we…Tue, 30 Jun 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/everyone-quit-after-i-bought-this-pest-control-company/https://pestcontrolmillionaires.com/everyone-quit-after-i-bought-this-pest-control-company/When I bought this company, it was doing about $300,000 a year with over 800 customers on the books. A year later, it was over a million in revenue.Thu, 25 Jun 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/dan-leibrandt-on-ai-agents-in-pest-control-marketing/https://pestcontrolmillionaires.com/dan-leibrandt-on-ai-agents-in-pest-control-marketing/Dan Leibrandt runs Pest Control SEO, an agency that does SEO for pest control companies. He’s also my partner in Pest Control Millionaires and one of my co-authors on Zip Code Kings. We don’t do many of these in person, so when Dan came up from Chicago to Escanaba, Michigan, in June 2026, we…Tue, 23 Jun 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/justin-kern-on-building-weedco-and-adding-pest-control/https://pestcontrolmillionaires.com/justin-kern-on-building-weedco-and-adding-pest-control/I get asked all the time to get more lawn care and weed control companies on the show. Years ago, I said that if I ever did work in Arizona, it would never be pest control. It would be killing weeds in all those granite yards. Then I watched Justin Kern take that idea to a whole new level.Tue, 16 Jun 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/the-pest-control-service-stack/https://pestcontrolmillionaires.com/the-pest-control-service-stack/In pest control, or in any home service business, one of the fastest ways I can tell whether a company is going to succeed or fail is just by looking at the service stack.Thu, 04 Jun 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/how-we-run-a-pest-control-door-to-door-sales-team/https://pestcontrolmillionaires.com/how-we-run-a-pest-control-door-to-door-sales-team/One of the most requested videos I get is how we run our sales team here at Pest Badger. So today I want to walk through what a full day actually looks like, from when the reps wake up to when they pull back into the house at night.Sun, 31 May 2026 00:00:00 GMTPCO TipsJonas Olsonhttps://pestcontrolmillionaires.com/how-john-stopka-grew-liberty-pest-control-to-2m/https://pestcontrolmillionaires.com/how-john-stopka-grew-liberty-pest-control-to-2m/John Stopka runs Liberty Pest Control. John started his company in February 2024, and two years later he’s on track to hit $2 million in revenue. He’s also opening a second location. I’ve watched his story up close, and it’s one of my favorites. Here’s what stood out.Tue, 26 May 2026 00:00:00 GMTPCM PodcastJonas Olsonhttps://pestcontrolmillionaires.com/pest-control-inside-sales/https://pestcontrolmillionaires.com/pest-control-inside-sales/One of the biggest mistakes I’ve made since starting Pest Badger was this. We had a $3 million leak in the business, and it took me way too long to see it.Thu, 21 May 2026 00:00:00 GMTPCO TipsJonas Olson